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We believed that rich snippets in SERPs would become more prominent — especially with mobile and voice search on the rise — and that, even without proper attribution, it would benefit our client to appear in these types of search results, especially if we were able to rank in long-tail, question-oriented searches. If we could rank in a featured snippet, where a potential consumer was asking a question about a service that we provide, it would benefit us to answer that question for them. Not only would we achieve the coveted “zero position,” we would position our client as authorities in their vertical, potentially increasing conversions. With this in mind, we began developing the strategy that would ultimately lead us to ranking in featured snippet searches. Q&A content Question and answer content on websites is fairly standard. Many companies will place Frequently Asked Questions (FAQ) content on their sites to help users with any questions they may have instead of answering them directly. Noting the prevalence of featured snippets in SERPs, we used the Q&A format to create new content to find out: a) could we rank for these queries? and b) would it benefit our client to rank in these queries?...
In the U.S. alone, we conduct an average of 12 billion web searches each month. Some of these searches are conducted by your ideal customers.
Whether you’re a B2B or B2C marketer, the good news is that 70% of the linkssearch users click on are organic results.
To truly sustain your search rankings, you need to respond to changes in search by focusing on industry trends. After all, whenever Google releases an algorithm update, the face of search changes.
You may not actually see these changes, but they’re there. That’s why you must always stay updated and align your content to user’s needs, in accordance with the then-current algorithm....
It’s amazing the difference a good tool can make – and the extra time it takes to get work done without a helpful tool.
Fast-forward to online marketing. How can you work smarter and faster with SEO? It starts with having the right tools.
I’ve collected a big sampling of the best free SEO tools on the market—tools with a wide variety of uses and covering a number of common needs. These tools are fast, free, and easy-to-use. I hope you find one or two (or twenty) you can put to good use, today....
A few months ago I advised and implemented SEO strategies for OkDork. Within 6 months, OkDork’s non-branded organic traffic increased by more than 200%.
What I did was not special just for Noah’s site but strategies and tactics you can do with your own site. I’ve done these strategies at KloutFire for over the past 1.5 years.
The goal of this post is to help people at all levels learn something new, take action and get results with more free traffic from search engines like Google...
To get you started with conversion optimization, here’s a giant list of 101 valuable, actionable tips on conversion rate optimization, divvied up into five sections: color psychology (what colors convert best), copywriting tips (what words and writing techniques help you sell better), sales funnel & landing page streamlining (making the conversion from visitor to dollars in the bank simpler), split-testing (seeing what works), and a few miscellaneous general tips.
These tips go beyond the general “have a professional design” — these are actionable, specific steps you can take to improve your website conversions today. I highly recommend that you bookmark this page and refer back to it constantly...
Panda, Penguin, Phantom, Hummingbird. Disappearing keyword data. Personal / universal / local / mobile search. These are indeed “interesting times” for SEO professionals, with rapid and wide-ranging changes to the search landscape being announced at an accelerating pace.
Given all of this change, what are the best practices for SEO as we head into 2014? Which SEO strategies, tactics, and ranking factors still apply? How have SEO techniques changed in the post-Penguin world? How do you recover rankings if your site is hit by a penalty?Find the answers to these questions and more here in more than two dozen of the best SEO guides of 2013 so far....
Internet search Tim Pritchard, SEO specialist at SellerDeck, offers a 10-point guide to how online retailers can get their website pages ranking on page one of search engines by using keywords that attract less competition.
Much of the SEO buzz around at the moment seems to be about creating low competition keyword campaigns. We all know it’s vitally important to get your keywords right because, along with your inbound links, keywords will be one of the most important factors in making sure you rank well for the appropriate search terms.
The problem is that, at the time of writing, there are over four billion web pages and any search for something within your specific market will no doubt bestow many millions of results.
How can we make sure our pages are appearing in the top 10? Here I'm specifically looking at SEO from an online retail perspective, as I believe an ecommerce keyword campaign is a completely different beast. Most ecommerce sites, however niche, will generally have a selection of products on offer and it’s important to consider each of these products as its own entity....
Content marketing is now a $44 billion industry. And with businesses planning to increase their budgets toward search engine optimization (SEO) by up to 44% this year, PR professionals must be savvy in digital communications tactics in order to remain in the game. At a minimum, every PR pro should know the following seven SEO basics...
Neal Cabage is only the most recent writer to use the words “SEO is dead” in a headline. His article joins a long line of other articles and even a tongue-in-cheek website dedicated to the topic; see here, here, here, and here.
There are also many well-worded refutations of the idea that SEO is dead, of which Danny Sullivan’s 2009 post is a prime example. Most articles with that headline or a variation thereof are actually writers trying to stir up some controversy so they can then explain why SEO in fact is not dead.
Whatever the reason, the phrase has become cliché and tired, and I say that with this post, let us never see the words “SEO” and “dead” in a headline ever again. Let’s move on. But first, this final explanation of why SEO is not dead, and will never die....
With recent changes like Google’s Penguin 2.0 algorithm update, SEO and search marketing are moving rapidly from search-focused ranking tactics to a more holistic, content-focused practice. And as digital takes over the marketplace, PR is expanding beyond churning out press releases to sparking, engaging in and steering conversations about brands.Today’s PR is also today’s search marketing: a mix of audience research, content creation and promotion is the best way to raise brand awareness. The goal for both SEO and PR is to reach the right people, with the right messages, at the right time....
Disappointed by the SEO you hired? You’re not alone! A good number of our clients are coming to us having been messed up by some rather unhelpful “seo"... ...Confession: I really struggled to find the word “inadequate” to describe the SEO work that I’m talking about. I started with “incompetent”, thought about “lousy”, “deficient”, “unqualified” and “incapable”, and then finally landed on “inadequate”. I’m trying to use a term that includes some innocent deficiencies, and that doesn’t imply a conscious effort to scam. Tell-tale signs of an inadequate SEO Here are a few things that I’m spotting as I review the SEO work that’s been done for our clients prior to their coming to us for help. These are the things that have hurt our clients, and sometimes our clients have been the last to figure it out....
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The way we build links has changed quite a lot over the past decade, but links themselves are no less valuable. Like me, you may remember the early days of online marketing, when generating backlinks to a website was as simple as requesting links from link farms and other sketchy sources. Google put a stop to that, so generating backlinks for a brand-new website is a bit trickier these days. That doesn’t mean that it’s impossible, though. The sooner your site has a decent number of backlinks from authoritative, high-quality websites, the sooner its performance on the major search engines will improve. Although this is largely a waiting game, there are things you can do right now to generatefirst-rate backlinks to your new site. Follow the advice here, and you can easily generate upwards of 100 authoritative andrelevant backlinks to your new site in just 30 days....
Some businesses might not need to take local SEO as seriously as others because they have global audiences that make purchases regardless of geographical location. However, enterprises with a physical storefront definitely need local SEO.,
While it is fair to say that everyday SEO techniques are enough to improve your organic search engine ranking, adding some local elements has a few additional benefits, including the all-important map pack.
But how do you go about implementing local SEO I hear you say? Never fear, as the most effective, successful and fruitful techniques are here...
Since, SEO is not an easy job for many they need some sort of assistance either they seek for professional help or look for some quality SEO tools.
In this compilation, we have listed 35 free to use SEO tools for bloggers....
Have you ever wondered why certain websites rank higher than others? Or why your website doesn’t rank as high as your competitor’s?
A lot of it has to do with Google’s algorithm. It looks at over 200 ranking factors when determining where to rank a site. As you already know, these ranking factors aren’t easy to understand, which makes it difficult for you to figure out how to adjust your site to maximize your rankings.
In order to help you solve this, I’ve created an infographic that visually breaks down many of the components of Google’s algorithm. I hope it will give you a better understanding of what Google looks at when ranking websites....
There has been a lot of talk lately about responsive web design, and a number of questions have arisen about how Google perceives sites that go down this route.Matt Cutts said responsive design “won’t harm rankings”. Given that Matt isn’t in the habit of telling everyone how to win at SEO, I think this is as close to an endorsement as we’re going to get. ‘Responsive’ is pretty much used as a byword for ‘mobile optimisation’, which is the science of crafting a better user experience for smartphone users. The key part of that sentence isn’t ‘responsive’, nor ‘mobile’, but ‘user experience’....
Are the right technical pieces in place? Are you producing the right content? Are you connecting with customers, colleagues, and other industry thought leaders? These are the hallmarks of a good SEO program today.
Before you start thinking it’s all too difficult, it’s really not.There are some quick SEO wins you can achieve to take steps toward higher rankings. Here are nine of them you can probably do just by setting aside an hour here or there.
To see big wins in e-commerce today, entrepreneurs need to cover all of their bases, from organic SEO to mobile advertising.
Analytics tools can create a pretty detailed snapshot of where your business stands — too detailed, in some cases.
Curious about which metrics really matter, we asked a panel of successful e-commerce entrepreneurs which pieces of data they measure regularly and what it tells them about their overall strategy. Their best answers are below....
Setting up any sort of Ecommerce store isn’t easy because there are so many things to consider.Filters versus categories isn’t usually the first thing on a company or Webmasters mind, but eventually this dilemma is going to hit him/her in the face and leave a lot of questions.
Although many don’t realize it, it’s incredibly important to understand the difference between the two for SEO reasons. If you’re starting an ecommerce store, you have to ask yourself: Would this page be better filed as a category or in a filter if I want the best SEO results?...
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Suggested by
Alice Stevert
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Late last week, it was discovered that Google had quietly updated their ranking article help document to reflect changes that they have made in their messages
If you are handling SEO, or website optimization on your own, ensure that you are making the most of the experience and take advantage of the numerous free tools available. These tools are all available at no charge and make it much easier to handle all aspects of website optimization, from choosing keywords to analyzing the competition and boosting your rank within the search engines. While there are literally hundreds of tools available at no cost, the following 5 are among the best that you will find....
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![Optimizing Sites for Featured Snippets with Q&A Content [Case Study] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/gVMu5cP4sC5yDN3I07Ethjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Learn how to capture featured snippet opportunities (along with increased traffic and conversions) using question-and-answer format content by emulating this case study from Moz.