Public Relations & Social Marketing Insight

In the U.S. alone, we conduct an average of 12 billion web searches each month. Some of these searches are conducted by your ideal customers.

Whether you’re a B2B or B2C marketer, the good news is that 70% of the linkssearch users click on are organic results.

To truly sustain your search rankings, you need to respond to changes in search by focusing on industry trends. After all, whenever Google releases an algorithm update, the face of search changes.

You may not actually see these changes, but they’re there. That’s why you must always stay updated and align your content to user’s needs, in accordance with the then-current algorithm....