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No matter what you think of Ellen’s selfie, it’s hard to deny the impact the Oscars had on Twitter this year.
Twitter revealed this morning that tweets about the Oscars were viewed more than 3.3 billion times between 5 p.m. Eastern on Sunday and 5 a.m. Monday morning. But perhaps even more impressively, Twitter notes that those tweets reached 37 million people overall — not too far from the 43 million people who watched the show on ABC.
The usefulness of Twitter during live events isn’t anything new — rather than sitting back and consuming content, Twitter lets you become an active participant. But while Twitter’s viewership is steadily increasing, the number of people sending tweets is still significantly lower. When it comes to the Oscars, Twitter says only 5 million people actually sent tweets related to the event....
The reach, the power and the glory of Twitter demonstrated Oscar night. A cornball stunt by Ellen but her selfie has gone viral.