Public Relations & Social Marketing Insight

According to HubSpot, 65% of survey respondents say that generating leads is their top challenge and even more (74%) say that converting leads is their top priority.

If you’re reading this, you likely know that landing pages are the best asset in your digital marketing arsenal to generate leads and sales. Every stage of the marketing funnel can utilize landing pages, but one type of landing page helps qualify leads for sale unlike any other: a demo landing page.

Demo landing pages are typically included in the decision stage of the buyer’s journey, at the bottom of the marketing funnel. In the decision stage prospects already know they have a problem, they’ve evaluated all of their options, and are now deciding who to purchase from.

Lead capture forms tend to be longer on these pages because companies want to know more about the prospect to ensure they are qualified for the sales process. With this in mind, let’s take a look at 10 demo landing page examples to see what works well and what could be improved....