Public Relations & Social Marketing Insight

Salespeople shouldn’t send “just checking in” emails for one very simple reason: They don’t work. Buyers feel like the rep is virtually poking them, making them reluctant to answer. Not only do “checking in” messages rarely garner responses, they can even turn prospects against their senders.

But reps still need a way to get in touch with buyers who’ve gone dark. Enter these 23 email templates.

These “just checking in” alternatives simultaneously add value to the prospect while putting the salesperson back on her radar. She’ll want to restart the sales conversation -- so it’s a win-win....

You know what tips buyers off that the email they're reading is a sales pitch?

"Hi, My name is John Smith, and I'm a sales rep at Company."

Yup. That'll do it.

While you should never actively hide the fact that you're a salesperson from buyers, there are far more creative and engaging ways of opening sales emails than the standard name-and-company introduction. "Hi, I'm a salesperson" encourages readers to hit "delete" immediately, which is a shame because you probably have something valuable to offer. Changing up your opening lines to position yourself as a consultant, business expert, or interested party will do you justice and keep the prospect reading.

If you're struggling to think of alternatives to the standard opening line, take one of these for a spin and see how they perform for you. ...