Your new post is loading...
How often do you get a call from a prospect you’ve never spoken to before who says, “I love your service and it’s the perfect fit for my business. Where do I sign?”
Probably not that often.
That’s where persuasion comes in. Some deals are easier to close than others, but all sales conversations will involve some degree of persuasion -- even if both salesperson and buyer know your offering is the best choice.
It’s not easy -- if persuasion were simple, far more than one-third of all salespeople would make quota. But adopting the techniques below can make you more convincing, and influence prospects to buy....
Here's a useful guide to sales and persuasion.