Public Relations & Social Marketing Insight
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The Definitive Guide to Online Reputation Management | KissMetrics

The Definitive Guide to Online Reputation Management | KissMetrics | Public Relations & Social Marketing Insight | Scoop.it
From blog.kissmetrics.com - April 4, 2013 7:05 AM

There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others literally have no idea how it can impact business and sales.

 

In this guide, I’m going to explain the role of online reputation management in today’s business and media landscape. Companies of every size can benefit from having a clear outline of its main concepts.

 

...No matter the size of your business, they (prospects, customers, clients…anyone and, potentially, everyone) are talking about you. They are tweeting about your latest product, leaving a comment on your blog, posting a Facebook update about their customer experience, and much more. If you think you can skip this, or if you think you can make it without taking into account people’s voices, opinions, and reviews, think again....

Jeff Domansky's insight:

Nice reputation management wake up call.

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Not All Public Relations is Spin Just Like Not All FDA Approvals ...

Not All Public Relations is Spin Just Like Not All FDA Approvals ... | Public Relations & Social Marketing Insight | Scoop.it
From derekdevries.wordpress.com - August 24, 2011 3:49 PM
For the uninitiated, risk communications is one of the myriad components of the very broad field of public relations (I realize some may be shocked to learn that PR pros do more than lie and craft misleading euphemisms).
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Defusing the Corporate Social Media Timebomb

Defusing the Corporate Social Media Timebomb | Public Relations & Social Marketing Insight | Scoop.it
From www.readwriteweb.com - August 12, 2012 12:06 AM
Even as more and more companies embace social media for internal and external communication, only a few are actively managing the risk that social media entails.

 

These companies are strolling unprotected through a minefield that might one day destroy a cherished brand or lead angry regulators to their doorstep.

 

According to survey results from the Altimeter Group, nearly “two-thirds of companies surveyed say that social media is a significant or critical risk to their brand reputation.” But 60% of those companies deliver social media training and expectations to their employees only once - upon their hiring - or don’t bother to train their employees about social media at all.

 

That’s a pretty big group, especially since other reports peg the proportion of U.S. companies using some sort of social media at 80%.

“Companies are often aware of the risks at some level, but instead of taking specific concrete actions, they cross their fingers and hope that they dodge the bullet,” wrote Alan Webber in the report....

 

[Take note and manage your risk - JD]

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