Public Relations & Social Marketing Insight

Transforming bricks-and-mortar shopping is a high-stakes endeavor for retailers given Americans still do over 90% of our shopping in physical stores. In fact, one of the latest trends in retail is the launch of physical stores by online e-commerce companies, including Amazon, Warby Parker, and Birchbox.

Dozens of startups have taken on the challenge of helping retailers bridge the gap between digital and physical commerce through features ranging from shelf-stocking robots, to augmented reality displays, to Wi-Fi based beacons that collect data on shopper behavior.

Using CB Insights data, we identified startups enhancing the in-store experience with digital tools. The startups in our list have racked up partnerships with many big name brands — including Maybelline, Lancome, Kiehl’s, Cabela’s, Foot Locker, Home Depot, Express — and department stores, from Lord & Taylor to Target....

Before deciding to read this topic, ask yourself first – What are the things you wished was there in your last visit to a shopping site?

Should there have been more scope for interaction? Should there have been a price comparison facility? Did the web design communicate what it promised to sell? Would you purchase more if they offer seasonal discounts / free delivery next time?

Being 'user friendly', is the focal point of all e commerce sites. A design that is user focused, generates more conversions. So, if you were given the opportunity to make some improvements to the last visited shopping website, what would you have added or changed?

This post will bring to you a set of five best shopping site names, which try to maintain the key marketing principles, together with a beautiful web design....