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ey first came to the world’s attention 12 months ago with the launch of Apple’s iBeacons in the US. This launch was closely followed by another defining milestone: the Regent Street project in the UK, a first of its kind now in full swing.
Soon after, as I was talking to two outdoor media owners, they were telling me about their plans to bring the technology to the Australian market – both understandably racing to be the first in market given its huge potential for highly-targeted mobile marketing.
Plenty has been written since on how the technology works and its marketing possibilities. For my part, I am genuinely excited about its many benefits. Yet there are some drawbacks to be mindful of also....
Great overview of beacons and their potential for retail and other marketing.