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I delved into six of the best books on neuromarketing, psychology, and discount phenomena to unearth the science behind why we mortals are slaves to a sale. What I found was a lot of chemicals whizzing around, an explanation for why I’m so great at the 5 and 10 times tables (but none of the others), and a healthy dose of FOMO.
Read on to understand the science behind why you can’t resist a sale....
Learn about the science of why we’re slaves to a sale