Your new post is loading...
Women spend between $5 and $15 trillion a year on consumer goods in the U.S., so it's no wonder brands and marketers are obsessed with figuring out what it is women want.
As the buzz of "women's empowerment" has gained momentum, so too has anexplosion in advertising that's followed suit -- from Pantene's #ShineStrong ad to Always' #LikeAGirl campaign.
But while advertising is huge when it comes to attracting customers, gaining a loyal following as a women-focused brand requires more than a well-shot ad, particularly today when what it means to be a women-focused brand is fundamentally shifting.
Having more women leaders running such brands is certainly accelerating their success, says Sonya Brown, general partner at Silicon Valley-based venture capital firm Norwest Venture Partners. For many of them, a few fundamental qualities stand out across the board...
Not only are women my best clients because of their business savvy, they are still the number one shoppers and this marketing article hits it on the head.