Public Relations & Social Marketing Insight

It’s about time Walmart fielded a TV-advertising campaign that explains just why the stores are still so popular with Americans despite the disbelieving objections of elites that keep picking at the world’s biggest retailer for one reason after another.

 

By focusing in a clear-eyed way in its new campaign, “The Real Walmart,” on the strengths of the company and how they benefit various huge constituencies—American consumers, Walmart workers, and Walmart’s supply-chain participants—the brand has a good shot at engendering more of the endemic kind of cultural goodwill that perpetually has escaped it.....