Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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We went to Sears and saw why the company is imploding

We went to Sears and saw why the company is imploding | Public Relations & Social Marketing Insight | Scoop.it

Sears is struggling.


Sales have been declining for years, and the company is selling off real estate and closing stores to stay afloat.


 Analysts say that the stores that remain open are shells of what they once were and that it's only a matter of time before the retailer goes bankrupt.


We visited a Sears store in Richmond, Virginia, to see what is going wrong....

Jeff Domansky's insight:

The store was falling apart. Is it any wonder shoppers are avoiding some retailers in droves? Virtual reality starts to look pretty attractive when you see this kind of shameful store management. Disgraceful!

Doug Hall's curator insight, June 30, 2016 2:20 PM
The store was falling apart. Is it any wonder shoppers are avoiding some retailers in droves? Virtual reality starts to look pretty attractive when you see this kind of shameful store management. Disgraceful!
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These photos show why no one shops at Kmart anymore

These photos show why no one shops at Kmart anymore | Public Relations & Social Marketing Insight | Scoop.it

Kmart was once one of America's leading discount retailers. But its sales have been tanking for years, and now it's closing dozens of stores.


At its peak in 2000, Kmart raked in $37 billion in sales and had 2,156 stores.


Since then, Kmart's sales have dropped 72% to $10 billion. It now has just 941 stores, with plans to close nearly 70 more by next month.


We went to a Kmart store in Richmond, Virginia, to find out why it's losing customers....

Jeff Domansky's insight:

Here's what happens when managers don't manage - staff don't care! And why should customers? What a bloody disaster! Senior management should be ashamed of themselves and shareholders angry.

Doug Hall's curator insight, June 30, 2016 2:19 PM
What a shameful example of what happens when managers don't manage – staff no longer care. Senior management of Kmart should be ashamed of themselves for not presenting stores properly and not hiring store managers to get the job done. And shareholders should be irate! It's way too late to turn this Titanic around.