Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Tools for creating polls and surveys

Tools for creating polls and surveys | Public Relations & Social Marketing Insight | Scoop.it
Any internet search will show that there are a huge number of online tools available for the creation on polls and surveys.

 

The ones included here are some of the best I have used and show some of the variety of polling tools available....


Via Nik Peachey
Jeff Domansky's insight:

Top tools for effective online surveys and polls.

Juan Carlos Avendaño Cuéllar's curator insight, October 26, 2016 4:22 AM
Herramientas para evaluar conocimientos online. Útil para recoger información para sondeos, altas de fichas de inscripción y evaluaciones continuas con los alumnos.
Lydia Brown's curator insight, November 3, 2016 1:21 PM
Eliminate the confusion of choosing the best tools for your business
 
Ignacio E. Rodriguez's curator insight, July 10, 2017 5:28 PM

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Affordable Market Research for Solopreneurs

Affordable Market Research for Solopreneurs | Public Relations & Social Marketing Insight | Scoop.it

Ever wish you could read the minds of your target audience? Google Consumer Surveys is the next best thing. It allows you to survey the web with a tool so precise, it predicted the 2012 U.S. presidential election. And don’t worry – it’s affordable and easy to use.


How does it work? You start the process using the simple three-step creator, which will walk you through targeting your audience. You can choose to get a representative sample of your country’s population, or target a more specific audience by age, gender, geography, and a screening question to help further narrow your audience. You also have your choice of ten different question formats, including multiple choice, star-rating, image selection and more.


So when your survey goes out into the world, where is it going, exactly? That’s your choice. You can choose to distribute your survey through Google’s network of online publishers, or via the Google Opinion Rewards mobile app....

Jeff Domansky's insight:

Being a solopreneur doesn’t mean you have to play small. Google Consumer Surveys puts the power of affordable market research at your fingertips.

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Escape Google With These 12 Search Engine Alternatives

Escape Google With These 12 Search Engine Alternatives | Public Relations & Social Marketing Insight | Scoop.it

As concerns over the de facto monopoly status of Google continue to grow, I'm reminded of the great philosopher Herman Cain and his infamous line "blame yourself". As long as "Google" is a generic phrase for Internet search, their dominant position is assured. That said, you can do something about it.


There are plenty of Google alternatives and many of these players offer a better search experience, depending on your needs. Here are 12 alternatives to escape your reliance on Google for all things search....

Jeff Domansky's insight:

Google isn't the only game in town and isn't even the best alternative for many specific search tasks and needs. Here's how to escape Google's chokehold.

John Norman's curator insight, January 7, 2015 6:57 PM

Seems there always an alternative. Whether you want to play by the big boys rules (ie Google) or run with the rest is the question. The only way "the rest" will have an impact is if the majority of user declare their support for more than the status quo. Most love a bit of the underdog!

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Best Tools for Market Research - Business.com

Best Tools for Market Research - Business.com | Public Relations & Social Marketing Insight | Scoop.it

In today's world, market research is essential to you and your brand’s long-term success. From product planning to customer service needs, assessing what's happening outside of your four walls is essential for your roadmap.


Because the market is in a constant state of change, knowing what makes your customers tick is key to keeping you ahead of your competitors. Market research is the best way to do this.Entrepreneurs from YEC were asked what tools they liked most for conducting market research. Here's what they said....

Jeff Domansky's insight:

13 useful research tools to consider.

Marco Favero's curator insight, October 4, 2015 8:42 AM

aggiungere la vostra comprensione ...

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How to Test Anything on Social Media

How to Test Anything on Social Media | Public Relations & Social Marketing Insight | Scoop.it

The testing phase is one of the most important stages for us—not only the “what to test” but also the “how to test.”

We’re grateful to have learned some helpful lessons about testing best practices as well as a host of ideas of what to test in our social media marketing.

I’m happy to share with you what we’ve learned so far and what we’ve discovered to be worthwhile variations to test. Maybe something might catch your eye here? Keep reading to see our list of possibilities (with a clickable menu to jump to any section). And I’d love to hear from you on any testing tips you’ve picked up in your experience!...

Jeff Domansky's insight:

Testing your research will pay off.

Alfonso Gomez's curator insight, January 14, 2015 1:24 AM

All time when need reasons for a stateme t about people's beliefs we need a way to search opinion in a sure tool, well here it is

Charlotte Catteeuw's curator insight, January 14, 2015 5:44 AM

You'll never know, unless you try! Allow yourself a margin for trial & error + keep that data top of mind!

Gayle Lawrence's curator insight, January 14, 2015 5:44 PM

Wow!  Gives you so many ways to test many of the social media platforms.  After reading the article on Twitter testing, I went ahead and tweaked my Twitter bio...let's see how well that works.  Testing, testing, one, two, three...!!