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The Dumb Ways to Die ads in Australia, like the ALS Ice Bucket Challenge, show that public service campaigns have a lot to teach about marketing.Dumb Ways to Die can be considered among the most innovative public service campaigns ever. The campaign launched in November 2012 in Australia, aimed at promoting train safety, an onerous topic, boring to deliver yet important for public safety.
Railroad departments the world over run such campaigns to get commuters to listen to them, and to reduce the number of accidents and fatalities.
None of them comes to mind however when you’re asked to recall train safety campaigns. None barring Dumb Ways to Die. Why is that?...
I have this game application before knowing this is for public campaign. However, Dump Way to Die's song is easy to remember and the game remind me to be safe at the public area. This is a great public campaign I have not ever seen in my life!