Vacations are non-existent; the hours suck; you’re all alone. The author loves his job as a solo PR consultant, but it does come with its drawbacks.
...Basically, they see all the potential benefits of the solo lifestyle, and none of the hardships. In reality, there are plenty of drawbacks to this line of work. People just don’t talk about them that much.
Over the last four years, I’ve noticed a number of reasons the solo lifestyle isn’t all it’s cracked up to be. I don’t share these with you to complain or to scare you, but to give you a realistic view of what being a solo is all about....
Arik Hanson shares a reality check for potential solo PR pros..