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...More companies are realizing the value of blogging. The blog, like the news release is owned media. You create the message, write the content and publish it, post it or distribute it via many channels.
But, here’s the $5 million chicken-or-egg question — which comes first?
Should a company write a blog post to launch news or should it write a news release to launch news?...
Jayme Soulati asks a great question and makes some valuable suggestions on blog posts versus news releases.