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... Each of the social channels caters to different ways of communicating, of course, such as Twitter, for short bursts of content in 140 characters or less and Pinterest, where you can post for pictures and beautiful images as part of your communications strategy.
But there are plenty of tools in the PR playbook that apply across the board. Chris Vary, executive VP of digital innovation at Weber Shandwick, tackled how PR pros can use three of the main social channels more effectively during a presentation last week at PR News’ Big 3 Conference (Twitter, Pinterest, Facebook).
The presentation, titled “The Big Picture on The Big Three,” included the following tips for using the three channels for PR and communications...
Being able to evolve to fit the ever changing trends of social media is vital. Whoever can adapt will see an uptick in their awareness and will definitely see growth as a result.