Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The US regions with the biggest spikes in PR salaries

The US regions with the biggest spikes in PR salaries | Public Relations & Social Marketing Insight | Scoop.it

Amid widespread year-on-year increases across the US, three regions in particular saw notable spikes in median salary compared with last year.

The Northeast region saw a 12.9% hike (from $91,000 to $102,700); The Central region increased 21.2% (from $78,000 to $94,500); and the Plain States rose 9.8% (from $76,500 to $84,000).

Industry leaders from each region shared their explanations for these boosts...

Jeff Domansky's insight:

Good snapshot of PR salaries and trends.

Alexa Earl's curator insight, May 26, 2015 6:39 PM

This map shows how in some places people make more money than others. This map interested me because it showed me how average salaries very from place to place. 

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Largest PR paychecks found in coastal cities, mostly | PR Daily

Largest PR paychecks found in coastal cities, mostly | PR Daily | Public Relations & Social Marketing Insight | Scoop.it

Major companies and big media bring financial rewards to pros in the Northeast and on the Pacific Coast, a PR Daily survey shows. ...

 

The recruiting challenge is just one result of regional salary variations—a matter explored by the PR Daily Salary and Job Satisfaction Survey of 2,787 industry professionals ranging from associates to company presidents and chief executives. The online survey showed that the Northeast and West Coast mostly dominated the high salary categories, with one possible outlier in the upper range, the Midwest. Respondents to the questionnaire on PR salary and job satisfaction largely came from the U.S. and Canada, with contingents from Europe, Oceania, Asia, and Africa. ...

Jeff Domansky's insight:

Research shows where the PR pay counts with some surprises...

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Freelance Unbound» Blog Archive What skills do journalism students need to get a job in PR? (Clue: social media) |

Freelance Unbound» Blog Archive What skills do journalism students need to get a job in PR? (Clue: social media) | | Public Relations & Social Marketing Insight | Scoop.it
At a recent talk to journalism students at UCA in Farnham, Paul Marinko, media and public affairs manager at Surrey County Council, revealed the key skills...

 

required for journalism students who want to work in local government PR and public affairs. In short:

- Social media
- Video editing and package making*
- Content is king – you need storytelling skills
- Good writing – it’s amazing how many people in PR can’t write effectively


Crucially, you don’t just need technical ability in social media software and platforms – you need the communications judgement to know how to handle interaction on social media. Does something need an apology or a slap down? How important are the comments and commentators? How do you develop followers and engagement?...

 

[Seems practical, though research skills and some PR knowledge are critical ~ Jeff]

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Top PR Recruiters: What PR jobs are hot, where? | The PR Coach

Top PR Recruiters: What PR jobs are hot, where? | The PR Coach | Public Relations & Social Marketing Insight | Scoop.it

PR Jobs booming say top PR recruiters ...


Halfway through 2013, the PR job outlook has rarely looked so positive. Three top PR recruiters tell us what PR jobs are hot, what skills are in demand and who’s hiring.


I interviewed three leading US PR recruiters including:Lynn Hazan, President of Lynn Hazan & Associates in Chicago; Amy Segelin, President of Chalenor Associates with offices in Boston and New York City; andDennis Spring, President, Spring Associates in New York City.


What PR jobs are hot?

The experts’ collective assessment? If you’ve got internal communications, marketing communications, healthcare or digital technology with social media experience, polish up your resume....

Jeff Domansky's insight:

The PR recruiters say PR jobs are there. Here's what to know and how to get ready...

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Beginning of the End for PR Boomers? | MediaPost

Beginning of the End for PR Boomers? | MediaPost | Public Relations & Social Marketing Insight | Scoop.it

Baby boomers represent the largest percentage of business owners in the United States. Thus, it’s safe to say that a majority of the top leaders in the PR business are baby boomers -- in their late 40s to mid 60s. This is all about to change.

 

The first group of baby boomers turns 65 this year, and a new poll by the Associated Press and LifeGoesStrong.com reveals that nearly half of all baby boomers now work for a younger boss. If 2012 was the year of the social media surge, 2013 will be the beginning of the end for our baby boomer PR compadres.

 

The media landscape is evolving rapidly, and baby boomers are about to be left behind because of their inability to keep up with technology and the changing times....

Jeff Domansky's insight:

Okay boomers. Lace up your digital running shoes and get going...

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Public Relations Job Board

PR Job hunting? Find corporate communications, media relations, nonprofit, public relations, social media, internships and full-time jobs at the PR Coach's Public Relations Job Board.

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