Public Relations & Social Marketing Insight

Why does it seem that raising money with social media is almost impossible?

 

We all know that retweets can travel faster than an earthquake and Facebook is basically word-of-mouth on steroids.

 

But why do most social media fundraisers fall flat?

 

The answer lies in understanding exactly how people use social media, and why these tools even exist in the first place....

 

[John Haydon answers a provocative question for nonprofits ~ Jeff]

Fundraising for non-profits is no easy task. No matter how noble the cause, getting folks to part with their hard-earned cash presents a tricky challenge.

But, more than ever, non-profits are relying on social media to reach their target audiences and help make the world a better place. Why social media? Because Facebook, Twitter and other networks are where the eyeballs are. In fact, socially shared content makes up 10% of all web content, at least according to analysis by the social platform ShareThis.

2012 saw more social effort and engagement than ever by non-profits, and the following infographic from MDG Advertising provides a handy overview. Based on statistics from a number of non-profit advocacy groups, it reflects a world of newfound potential for rallying people online for social good....