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You don’t have to be a giant company to create and publish a survey that gets noticed. For example, here at MyPRGenie, we frequently use surveys to identify trends, preferences, and opinions on PR, social media, and digital marketing, and then use them in our PR and marketing efforts.
Once you’ve decided what you hope to achieve with your survey, the second step in setting appropriate goals is to define who will be surveyed, and who will want the data gathered from survey participants. One of the challenges with online surveys is that participants self-select, so they are not as randomized as a well-done telephone survey. So it’s important to clearly identify who you want to participate in your survey, and discard survey responses that are outside your pre-determined group....
MyPRGenie explains how to create surveys that generate media coverage for businesses, and how to promote them for maximum results.