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Storyful recently launched a new Newswire to some of the biggest newsrooms around the world. Today, Chief of Product Adam Thomas (@datatheism) outlines what's new. Modern news is evolving. Journalists need to find news fast.
This is where the magic happens. Essential videos, images and embedded social media, all verified by Storyful’s journalists and augmented with context, dates, geodata, maps, local photographs, corroborating social media and – crucially – contact information for sources, so that journalists can follow up, cross-check and create their own unique angle.
The journey from Newswire to article (or TV segment, or online video package, or listicle, or …) is vastly improved, with the aim to be as frictionless as possible. Where available, every piece of media now has download, share and embed buttons. If a content creator has opted to license their content, you contact us for instant guidance on prices and usage....
You can easily make the argument that young journalists need to learn that online verbal diarrhea has consequences in a business where you're expected to maintain at least a modicum of objectivity and personal distance from the audience.... In case you’re unaware of Shea Allen’s story, up until a few days ago she was an investigative reporter in Huntsville, Alabama, probably doing her fair share of personally satisfying work but I guarantee suffering through all the various indignities that go along with being a reporter in Huntsville, Alabama. That ended, both the good and bad, as soon as she published a post to her personal blog called “Confessions of a Red-Headed Reporter,” which both laid out and ever-so-gently riffed on the real life of a small-market reporter. This was the result...
Nowhere was the wall between editorial and ad sales as high nor as impenetrable than at mainstream news organizations. Who can forget the maelstrom that erupted in 1999 when one esteemed journalistic enterprise the Los Angeles Times blurred those lines by publishing a 168-page special Sunday magazine issue devoted exclusively to the city’s new sports arena, the Staples Center? It was an ad-brokered deal. The Times's respected media critic at the time David Shaw recounted the ethical breech (and the newsroom turmoil it caused) in a 30,000-word critique titled "Crossing the Line." Many other media pundits echoed Shaw's distaste for this egregious church-meets-state no-no. My how things have changed! In an era when display and classified ad revenue at nearly every paper-driven media organization has fallen off the fiscal cliff, and the CPMs at Web-based media have failed to quickly fill the void, publishers have resorted to new and creative ways to blur the lines between advertising and editorial to enhance "ad" revenue. (Shaw, who passed away in 2005, would likely not be pleased.)... [Peter Himler offers an in-depth look at the crossover between editorial and advertising, trends and impact of social media. ~ Jeff]
A recent Pew Research study identified continuing shifts in the media landscape. Take note of the PR implications. You can always count on the Pew Research Center to hit a bull’s-eye when it comes to tracking important media trends. I’ve highlighted nine media trends from their most recent report “In Changing News Landscape, Even Television is Vulnerable” that will impact PR, marketing, and business professionals who depend on traditional media....
The Internet Archive plans to make more than 350,000 programs available on its Web site beginning Tuesday. Inspired by a pillar of antiquity, the Library of Alexandria, Brewster Kahle has a grand vision for the Internet Archive, the giant aggregator and digitizer of data, which he founded and leads. “We want to collect all the books, music and video that has ever been produced by humans,” Mr. Kahle said. As of Tuesday, the archive’s online collection will include every morsel of news produced in the last three years by 20 different channels, encompassing more than 1,000 news series that have generated more than 350,000 separate programs devoted to news. The latest ambitious effort by the archive, which has already digitized millions of books and tried to collect everything published on every Web page for the last 15 years (that adds up to more than 150 billion Web pages), is intended not only for researchers, Mr. Kahle said, but also for average citizens who make up some of the site’s estimated two million visitors each day. “The focus is to help the American voter to better be able to examine candidates and issues,” Mr. Kahle said.....
The Times-Picayune announced that it will only publish in print three days a week. Legal notices must be published in a daily newspaper. [Interesting to ponder this and other changes ahead for newspapers - JD]
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When the PBS website came under attack by hackers this weekend, the Newshour staff took to publishing its news transcripts and videos to Tumblr instead. A month earlier, a TV station in Tallahassee, Fla., posted videos and news on Facebook when technical difficulties disrupted its 11 p.m. newscast.
PBS Newshour is posting its stories on a Tumblr site.With so many publishing platforms and social networks available, there’s no reason for a news organization to go dark when its website is down. But it must have a good plan in advance.Here are the steps to take now to get ready....
When a helicopter crashed in a densely populated part of London around 8am today, next to one of the busiest trainlines in Europe and a large bus station, the news was always going to be broken, within seconds, by members of the public on Twitter, armed with camera phones.
Twitter user Craig Jenner was one of the first to put a picture on Twitter which was shared far and wide.
What happened next is indicative of the way the media are increasingly playing catch-up on such stories, moving from reporting to aggregating (or curating, if you must) - images, eye-witness accounts and videos. Journalists were asking to use the picture with a credit and were trying to get Jenner on the phone...
...I am tired of comparisons between print revenue and web revenue. I am tired of people who think content is the main business model of most publishing, rather than advertising. I am tired of people who think web-first was just about making money. I am tired of people who think journalism is about stories, rather than people. No one has the answer to the question of paying for journalism, but we should at least acknowledge that the old system is broken. We cannot go back to print profit margins: readers have left, and advertisers are following.... [Paul Bradshaw has an excellent analysis of media and the impact of the Web on the business model. Recommended reading ~ Jeff]
My first editor told reporters not to write about public relations professionals because, in the eyes of our readers, they were “not real people”. It was an argument most journalists were happy to go along with. “Hacks and flacks” have long had a love-hate relationship, mixing mutual utility with mutual suspicion. But the argument is becoming harder to sustain.... PR Newswire, a tool for issuing announcements since 1954, had a reputation as a rather dull – if profitable – utility (Warren Buffett bought its rival BusinessWire, in 2006). Its releases now reach 200,000 media outlets from India to Indiana, but Ninan Chacko, its chief executive, sees its future being driven by digital syndication, social media and search engine optimisation.
He likens PR Newswire to his former industry, travel data. “We provided information to trained intermediaries, who interpreted it for the public,” he notes. He does not quite say that journalists are going the way of travel agents, but news is undergoing similar disintermediation.
“The lines between paid media, owned media and earned media are blurring,” he says: “Content drives them all.”
Owned by UBM, PR Newswire has started to rethink press releases as multimedia content that – partly because many news businesses are struggling – can feed hungry blogs, news outlets and social media sites....
Source article: http://www.ft.com/intl/cms/s/0/4ce3ec34-0d3b-11e2-99a1-00144feabdc0.html#
The topline of the University of Texas at Austin research study says “Millennials describe news as garbage, lies, one-sided, propaganda, repetitive and boring.” This stunning report collided today with another post to create a not-so-pretty picture of journalism. Is it any wonder that trust in media continues to drop precipitously? [Another gem from the report: “The majority of millennials do not feel being informed is important.” YIKES! JD]
When it comes to the traditional screen that families gather around, live television is competing against a growing array of self-selected content, and audiences are bolting. ...It’s an apt metaphor. When it comes to the traditional screen that families gather around, live television is competing against a growing array of self-selected content. Given the amount of high-quality shows idling in my DVR and on-demand queue, channel surfing for live television seems very last century. And our television is Web-enabled, so a vast treasure of other goodies awaits from Netflix, Hulu Plus and Apple TV....
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Has Storyful reinvented the newswire with the launch of its Newswire product? Time will tell.