Imagine being able to rewind to the 1990s and help your news organization make key decisions — and create new habits — to help prevent a landslide of layoffs and enable the business to thrive on the Internet. That’s the opportunity we have today with mobile, the second tidal wave of change about to collide with the news industry. To compete in this new world, news organizations must adopt a “mobile first” mindset and create sustainable mobile businesses. But many newsrooms believe that a “mobile, too” approach will be enough, as advocated by Business Insider’s Henry Blodget....
I can agree with this even without reading it. I think an interesting way to investigate/ponder moble social media isn't as much from a technology standpoint but also from a niche standpoint...e.g. if I had a dance studio, how could I use mobile social media....with the unique ingredient being 'mobile'.