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Scoop.it!
Too often - and yet understandably - people outside of the PR profession ask what PR is all about. But explaining what it is does not mean that it answers the sometimes negative thinking behind the question in the first place. So here's a top 10 check list of What PR is Not.
Jeff Domansky's insight:
So what the heck is PR? Well, here's what it's not. 
Scoop.it!
...The post defines it as the belief that “word-of-mouth and trust for brands is most important.” I would add that for many of us who work in PR, the essence of PR thinking is about generating and using influence. It’s explicit or implied third-party endorsement, – what most of us learned during our first week on the job.
But beyond the survey, there are many, even more compelling reasons why “PR thinking” will continue to dominate marketing communications. One is Google, which rewards content and social sharing and metrics like follows, comments, and views over black-hat SEO tricks. Another is the obvious struggle of the traditional ad industry to redefine itself and to move towards word-of-mouth marketing and even brand journalism. But here’s my list of the key ingredients....
Jeff Domansky's insight:
Dorothy Crenshaw answers the question "So what is “PR thinking?” in the digital marketing world.
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Scoop.it!
“Dumb Ways to Die” delighted PR-watchers when it recently swept the Cannes Lions, the Oscars of the creative industry. The Cannes Festival has had cachet since Don Draper’s day, but it was virtually closed to the public relations biz. Like a poor relation, PR has been trying to crash the Cannes country club, with little success.But after “Dumb Ways to Die,” a public safety program created by Metro Trains of Melbourne, Australia, it seemed those elegant French doors had opened. We’ve arrived! And all on the momentum of an insidiously catchy music video about being smart and safe.Or have we? If “Dumb Ways to Die” represents a milestone for PR, I’d say we still have a ways to go....
Jeff Domansky's insight:
Dorothy Crenshaw has a thoughtful post on whether PR can compete for big marketing ideas. I think they can but many will not.
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I myself have been asked this question many times "what is PR?". Instead of trying to explain everything that this profession is, I like this approach of explaining everything this profession isn't. The list is much shorter.
I especially like the "PR is not marketing/advertising" since many people think it is - I also have a hard time staying away from marketing tactics sometimes.
The next time I am asked this question, I would feel comfortable sharing this article.