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Scoop.it!
Too often - and yet understandably - people outside of the PR profession ask what PR is all about. But explaining what it is does not mean that it answers the sometimes negative thinking behind the question in the first place. So here's a top 10 check list of What PR is Not.
Jeff Domansky's insight:
So what the heck is PR? Well, here's what it's not. 
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An article Ragan’s PR Daily ran last week titled “Is the Traditional PR Pitch Dead?” flirted with the notion that it’s possible to practice PR without pitching media and bloggers. The author, Rachel Farrell, concluded (and I agree) that social media is a path to news, not a replacement for it, and that pitching thought leaders and who shape opinion is still a good idea. The art of the pitch still matters. I’ll go a step further and say that the pitch has never been more important to PR than it is today....
Jeff Domansky's insight:
Sarah Skerik looks at why the art of the pitch still matters.
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Art galleries in the air, celebrity chef TV shows filmed in exotic locales, “destination wedding” social media contests– all illustrate the close creative bond between travel and PR. Fortunately, travel industry prospects have improved as consumers and clients move forward and the economy continues its slow recovery: travel experts and industry reports say 2013 is shaping up to be a good year....
Jeff Domansky's insight:
Travel industry hits its stride with PR support.
Brooklyn Quevillon's curator insight,
April 9, 2013 12:42 PM
the travel industry hits its stride with PR support.
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This weekend I saw a perfect example of a great piece of PR.
Richard Herman has spent the weekend being interviewed by national newspapers, TV news channels and radio stations after he successfully charged £220 to a cold calling company for wasting his time. Why is that a great PR story? Because, as the Daily Mail pointed out quite blatantly in its story, Richard runs a company that sells call recording equipment. It was his experience doing this that gave him the knowledge to achieve his goal of exacting revenge on a company that kept calling his home phone when he had asked them to stop.
[He won his cse in court and the court of public opinion ~ Jeff]
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Unlike Microsoft, Samsung, Adobe, cellular carriers, or Wal-Mart-sized corporations, Apple handles its PR and Communications strategies wholly in-house, mirroring its control over its hardware and software strategies. While Apple still works with external agency Media Arts Lab of TBWA on print, digital, and TV marketing efforts, it is actively reducing its reliance on that firm by boosting its in-house marketing resources. According to sources, Apple is “aggressively” poaching select members of Media Arts Lab for its in-house team, but not undertaking a full-on corporate raid.Though Apple is a gigantic and ever-growing company, its PR and Communications group is surprisingly tiny. There are only around over 30 PR employees in Apple’s Cupertino offices, with another few dozen-some individuals scattered around the world to organize events, translate press releases, and either answer or dodge questions from journalists in every time zone. The Cupertino-based office is a wing on the third floor of Apple’s Product Marketing building, 3 Infinite Loop. Framed posters of vintage Apple advertisements decorate the area, which otherwise consists of plain white hallways with offices on either side, and two small common areas....
Jeff Domansky's insight:
Essential reading for PR and marketing teams curious about how Apple succeeds.
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As the demand intensifies to feed the hungry online beast, reporters have to work much faster and smarter. The companies and public relations professionals who adapt to the changing media landscape by offering more to journalists are more likely to earn news coverage. So more of what? What do reporters need these days, and how does it differ from a few years ago? Here are five tips for updating your pitch to media outlets. Let’s call it ADCAP...
Jeff Domansky's insight:
Five old-fashioned public relations tips that still work.
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...The first 90 seconds of the spot were fantastic. As a viewer, I learned some of the steps the nation’s leading beverage company is taking to provide us with healthier drinking options. It has more than 180 low- and no-calorie options, many of which have replaced higher-calorie offerings in school vending machines. It has created smaller, portion-controlled sizes as well as boldly stated the calorie count of each drink on its cans. It supports initiatives like the Boys & Girls Clubs that encourage kids and young adults to get active. These efforts have helped reduce the average calories per serving across the soda industry’s products in the United States by about 22 percent.
That’s a fantastic story, if it stopped there. If Coca-Cola had admitted that overconsumption of its higher-calorie beverages has led to greater numbers of obese individuals while emphasizing its efforts to offer healthier beverage options, portion control and transparency in calorie counts, I’d applaud it (though would wonder why its message warranted a 90-second spot). But it didn’t admit the truth, and the ad didn’t stop there.
At about the 90-second mark, Coca-Cola’s storytelling machine went off the rails. Instead of coming clean and admitting that it’s a source of the problem, it proclaimed that “all calories count, no matter where they come from.” The line was made intentionally vague because it implies something that is not true. While it’s true that all calories count, it’s untrue that they’re created equal, and that’s indisputable....
Jeff Domansky's insight:
Jon Thomas looks at Coca -Cola's ill-conceived defense of their soft drinks as part of the obesity problem. Some good lessons for reputation management.
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I myself have been asked this question many times "what is PR?". Instead of trying to explain everything that this profession is, I like this approach of explaining everything this profession isn't. The list is much shorter.
I especially like the "PR is not marketing/advertising" since many people think it is - I also have a hard time staying away from marketing tactics sometimes.
The next time I am asked this question, I would feel comfortable sharing this article.