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![Why Influencer Marketing Matters [Worksheet] - Pardot | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/7WlvyZ3QFdYue3RVNYY_Gjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
It may seem tempting to seek out people in your industry who have millions of followers on social media, but don’t get ahead of yourself. While there’s nothing wrong with including them in your strategy, pay attention to the little guys too. Many people in your industry are well-known among a niche crowd, and they may be much more accessible than a CEO with 10 million Twitter followers. 
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Scoop.it!
Maybe you still need to convince yourself that bloggers are a pretty epic way to promote your brand?Or, what I hear of often, is that marketers need to convince their bosses to board the blogger outreach train. Regardless of the why, the who is the bloggers and you don’t want your competitor to scoop up yummy blogger mentions before you can get your brand on board. So print out this post and keep it with you because you’ll never know when you’ll have to make the case for blogger outreach....
Jeff Domansky's insight:
Kristen Matthews offers useful tips and a guide to effective blogger outreach and why it matters.
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Here's a very useful worksheet to help you identify and connect with influencers.