Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How LIVR Fooled the World (And Why the World Probably Deserved It)

How LIVR Fooled the World (And Why the World Probably Deserved It) | Public Relations & Social Marketing Insight | Scoop.it

One of the hottest new apps set to debut this week at SXSW, that annual intermingling of tenuous ideas and easy money, was LIVR, a social network exclusively for drunk people. Media and investors alike lined up to laud it....


"I've worked closely enough with media, and I've done enough of this sort of thing before, to know that the media would blindly jump at it. I was more surprised when people did reach out to me; I can count on one hand the number of outlets that bothered to call me up.


The media in a way allows this to happen to themselves... The media will just jump at a juicy story and not look deeper into it. I think it's because a lot of people working at these blogs and media outlets are overworked and underpaid. Especially around an event at SXSW, they need to crank out story after story. So it's kind of like this cheapening journalism. I don't know if they can even be called journalists anymore; it's more media as a mouthpiece for the companies that want to get a message out."...

Jeff Domansky's insight:

What the world of technology and new app launches has come to: bullshit as a service.

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Bad PR: 13 Signs You’re a PR Zombie

Are PR pros in danger of becoming PR zombies? We may have reached a tipping point caused by Ataxic Neurodegenerative Satiety Deficiency Syndrome.

 

Seriously. I’m no longer surprised by others attacking the PR zombies among us. Just look at The Economist, the Bad Pitch Blog and any recent examples of airhead public relations, Bad PR, PR Fails and social media snafus.

 

Here are 13 sure signs you’re a PR zombie suffering from this contagion...

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How Funny Tweets Win You New Customers

For companies that haven't found a humorous voice on social media, the joke's on them. For those that have, here's how they leverage laughs....


Done well, tweeting can even land you a dream job. Here at Fast Company, our executive editor Noah Robischon even has a framed edict on his office wall: “Stop tweeting boring shit.” But stifling yawn-worthy tweets is one thing, composing a one-line comedic gem for the masses is quite another.


We’ve come to expect it from stand-up comedians such as Megan Amram, the spambot @horse_ebooks that posts bits of context-free hilarity randomly pulled from online texts, and formerly unknown Justin Halpern, who rose to fame tweeting the caustic observations of his father from @shitmydadsays. But brands bringing the funny on Twitter? Not so much.


To wit: @ChipotleTweets took to fake hacking its feed to produce a stream of nonsense notes meant to evoke a chaotic mirth similar to that of @horse_ebooks. Though the tactic earned the burrito chain several thousand new followers, Chipotle quickly resumed its regular (not particularly humorous) promotional voice....

Jeff Domansky's insight:

The joke's on brands that fail to use humor effectively. While it can be effective, humor is a dangerous game in marketing. An even bigger issue for brands is using fake hacking as a social media and content marketing strategy. Definitely, doomed to fail.

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