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One of the things that I’ve been most interested in with regard to IBM’s social business journey is how effective they’ve been at activating their own employee base as well as their hundreds of thousands of customers worldwide. I think IBM is really, really smart in that it’s not about them. It’s not about how loud can they shout or how often can they talk at you, it’s about how can we get other people to be our megaphones for us.
That’s why I’m so delighted to have on the show today Sandy Carter, who is the Vice President of Social Business Sales and Evangelism for a little company you may have heard of called IBM....
This is a superb look at how IBM is using social media and turning employees into evangelists. It's a must-read for employee communicators, business owners and even CEOs.