Public Relations & Social Marketing Insight
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Business Wire and Edelman Announce Study Results Supporting Visual Storytelling in Earnings Reporting | Business Wire

Business Wire and Edelman Announce Study Results Supporting Visual Storytelling in Earnings Reporting | Business Wire | Public Relations & Social Marketing Insight | Scoop.it
From www.businesswire.com - March 14, 2016 4:34 PM

Business Wire and Edelman Financial Communications & Capital Markets today announce the results of a new study supporting the use of visual storytelling in earnings reporting.

In total, 300 retail investors, more than 20 Wall Street professionals and select financial media professionals were surveyed about how earnings data is consumed, comparing traditional quantitative earnings releases with releases featuring visual, creative assets.

The conclusion was a clear consensus that using visual storytelling as a supplementary tool aids in the ultimate goals of investor relations professionals....

Jeff Domansky's insight:

You'd think this would be obvious, but investor relations has rarely innovated nor been effectively creative in its presentations in the past.

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When Every Company Is A Media Company: Content Marketing's Massive Blunder -SVW

When Every Company Is A Media Company: Content Marketing's Massive Blunder -SVW | Public Relations & Social Marketing Insight | Scoop.it
From www.siliconvalleywatcher.com - March 28, 2014 3:32 AM

...Although companies understand the part about becoming a media company they missed something very important: media companies don’t create media about themselves. This is why companies have problems with the content they produce, people are immediately skeptical about any media that is about the company that produces it — no matter how high the quality.


Take a look at the Nielsen study released this week, commissioned by InPowered. It found that branded content ranked extremely low among consumers but content written by journalists — independent of any brand — ranked very highly....

Jeff Domansky's insight:

Yes, content by independent third parties is are credible when it's written by credible journalists practicing credible journalism.

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Why Storytelling Matters for PR | Sarah Skerik

Why Storytelling Matters for PR | Sarah Skerik | Public Relations & Social Marketing Insight | Scoop.it
From blog.prnewswire.com - May 7, 2014 11:25 PM

There’s a lot of talk about storytelling today amongst communicators, and for good reason.   In our frenetic, always-on, socially-connected, information fueled environments, information is continually washing over us.  A few things stick, and those are generally stories.

The key to a good story is found in the audience’s ability to relate strongly to something in the story, which naturally builds affinity.  And affinity is important to brands.

A good narrative can also spur the audience to act.  The best social media campaigns are all underpinned with strong stories....

Jeff Domansky's insight:

Storytelling can fit into many PR places, including news releases, and generate surprising results says Sarah Skerik.

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