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Interruption-based media relations tactics like "smile and dial" pitching are ineffective. Here are the two most-effective media relations tactics for 2013.
...For starters, the media environment – and therefore the media relations environment – is 24/7 today. It’s real-time and always-on. If you work in media relations today, you have to be always-on as well. There are two major approaches to media relations that work well in today’s 24/7 news environment: inbound media relations and real-time media relations.
Here’s my breakdown on each. Hands down, these two tactical approaches to media relations are the most effective approaches ever developed. When carefully executed, they will yield the results you’re looking for. I look forward to hearing your thoughts in the comments below....
Jeremy Porter shares sage pitching advice: toss the interruptions and focus on inbound and real-time media relations.