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Scoop.it!
A life in public relations is unlike any other career you might imagine. For instance, did you know that PR pros need at least five cups of coffee just to maintain brain function? Or that while 100% of PR pros think that statistics are important, 101% believe that not all statistics are real.
Jeff Domansky's insight:
Here's a light-hearted look at the life of a PR pro. 
Scoop.it!
PR is one very important ingredient in the recipe for success, but just like Rome wasn't built in a day, your brand won't be built in a day (or a month or even a year). It takes time and patience to build a long-lasting brand with loyal customers.
It's time for some real talk, everyone.
Take this scenario: you launched a new product, you hired a PR firm, you paid a hefty monthly retainer, and now you are disappointed. Where are your results? Where is your fame? Why isn't your product selling like a Kardashian perfume?
I have worked with a lot of different PR firms, companies and brands. I have worked with everyone from Fortune 500 companies to mother/daughter teams making beauty products in the basement, from celebrities to regular folk. And more times than not, when a PR campaign isn't working, it's due to one of the scenarios below -- but your publicist is too scared to tell you the truth.
Here now, the reasons why your PR campaign isn't working...
Jeff Domansky's insight:
This is a valuable reality check for businesses hiring PR consultants. if your PR isn't working, you need to rethink.
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Scoop.it!
It's the age-old question: "Do you want to be right or do you want to be happy?" In the war of public relations agencies versus defenders of in-house PR, the question should be, "Do you want to be right or do you want to be effective?...
Leu started the latest discussion with a guest post on VentureBeat that, well, I’ll let him speak for himself: “There are lots of dumb things you could do as a startup entrepreneur… but nothing could be more dumb than throwing your hard-earned venture capital money at a public relations firm.”
Oh, there are so many other dumb things that startups do, like replace the “s” with a “z” in the company name or send unsolicited embargoed news to TechCrunch. But one of the dumbest things that a startup company — or any company, for that matter — can do is assume there is a one-size-fits-all approach to PR that could be simplified into “do or don’t” hire a PR agency.
Ward appears to understand this, writing in his own guest post, “There are business reasons to hire or not hire a PR firm. Many reasons are valid. But to dismiss any option categorically or to blithely substitute one’s own poor experiences as a reflection on an industry is questionable advice.”...
Jeff Domansky's insight:
Food fight... ;-)
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