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Public Relations & Social Marketing Insight

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Public Relations & Social Marketing Insight

Social marketing, PR insight & thought leadership - from The PR Coach

Curated by Jeff Domansky

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Scooped by Jeff Domansky

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From everything-pr.com - March 10, 2013 10:41 PM

Jeff Domansky's insight:

Helpful resource for PR and marketing pros.

Brooklyn Quevillon's curator insight, March 11, 2013 11:24 AM

Google+ is new to me and is a very helpful resource for PR and marketing professionals.

Scarlett Yeounju Kim's comment, September 26, 2013 3:40 AM

@Holly; The purpose of IMC activities is to create a remarkable experience for customers in order to build brand equity and image. Today’s consumers may be smarter than a marketer because of the proliferation of web 2.0. Customers can gain any type of information from the internet and use it to assess a product, brand and even a company. Thus a marketer needs to have a professional community in which to share and improve their ideas. This article introduces various useful Google community websites. The ultimate goal of IMC activity is to have each touchpoint reinforce and fulfil a specific marketplace promise. Thus, defining and detecting touch points is a crucial task to attract customers’ attention. These web communities can aid in obtaining useful information and also help to anticipate social changes.

Yuhang Wei's comment, September 26, 2013 11:12 AM

@Holly Adams: This is a very useful article about how these marketing tool can be used in different positions and also help me understand IMC deeply by reading the article. Some points are very interesting and quite helpful for my own knowledge.

10 Google+ Communities for PR Pros, SEOs and Social Media Experts | Everything PR