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The art and psychology of color is a deeply intimate thing. Color affects us daily, from the moment we wake, throughout our day, and well into our evening. This connection to color, and the emotions it evokes plays a big part in how we design as educators, marketers, and brand storytellers.
What Is The Psychology Of Color?
Color psychology is the science of how color can affect human behavior. This field is a broach branch within psychology and can be very complicated. Humans interpret color based on their personal color preferences, but there are also stereotypical ideas and color associations that affect consumer preference. The combination of the two leads to color and color choice playing a large role in brand marketing and strategy....
Want to know about the art and psychology of color? Good learning.