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Scoop.it!
Are you concerned about your online privacy?Have you checked the privacy settings for all of your social media platforms?Personal social media management is now more important than ever. As marketers, we’re usually out there promoting our business, yet we still need to be conscious of our privacy.In this article you’ll discover how to adjust the privacy settings on your social media sites, so you share only what you want with the people you want....
Jeff Domansky's insight:
Here's how to check your online and social media privacy settings. Useful tips. Good reading. 8/10 
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Scoop.it!
Consumers are increasingly aware just how much personal data they’re sharing with marketers. Whether browsing online or shopping in a store with a loyalty card, consumers reveal a lot of themselves every time they interact with a brand. In a recent Communispace study (PDF), 86% of consumers would click a “Do Not Track” button if one existed and 30% would pay a 5% premium for a guarantee that their personal data would not be captured. Yet 52% of consumers would share their personal data with marketers for discounts, with younger consumers more comfortable sharing personal data. A majority of Millennials and Gen X-ers would share data for discounts, while a majority of Boomers and Silents would not....
Jeff Domansky's insight:
Consumers are increasingly aware just how much personal data they’re sharing with marketers. Whether browsing online or shopping in a store with a loyalty card writes Tom Fishburne.
Erado Press's curator insight,
July 14, 2014 1:26 PM
It will be interesting to watch how different brands navigate the tradeoffs of consumer privacy with personalization and relevance. |
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