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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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#PRin2016: The Evolution of the News Release

#PRin2016: The Evolution of the News Release | Public Relations & Social Marketing Insight | Scoop.it
From prsay.prsa.org - February 3, 2016 1:39 AM

In this sea of newness, the most important thing hasn’t changed: Growing relationships matters, and that means thoughtfulness pays off. If you give journalists what they want, how they want it, and make it easier for journalists to do their jobs, your brand will earn more positive coverage.


Many other familiar guidelines still matter as well: write well, include contact info, target wisely (relevance is key to growing any online relationship), keep subject lines and headlines honest and concise, etc.


The new…But giving journalists what they want isn’t what it used to be. The most relevant, well written news release in the world won’t get you where you want to go if you simply put it on the wires as a plain-Jane, text release. The bar on releases has gotten much higher. And a creative approach to releases now pays off....

Jeff Domansky's insight:

News releases aren’t merely alive. When well executed, releases can help brands amplify messages more effectively than ever before.

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A hands-on guide to visual press releases

A hands-on guide to visual press releases | Public Relations & Social Marketing Insight | Scoop.it
From www.prdaily.com - November 14, 2014 11:57 PM

A common question I hear from PR professionals is, “How can I make my press releases more visual?”

Most PR pros understand that visual content is important, but for an industry that still relies heavily on pitch emails and text-based press releases, making the switch to visual PR can be daunting.

There are many reasons to include visual content in your press releases, but the biggest by far is that visual content gets shared more. A lot more. Facebook posts with images get 53 percent more likes and 104 percent more comments than the average post. Tweets with pictures are nearly twice as likely to be retweeted. Content with compelling images gets 94 percent more views than content without.

If that’s not enough to convince you that visual content matters, chew on this: A 2012 study by PR Newswire found that press releases with photos garnered nearly twice as many views as those with text alone. The more multimedia you add, the more that percentage grows. Press releases with text, photos, videos, and downloadable files received up to 9.7 times as many views as plain text releases....

Jeff Domansky's insight:

If you don't use visuals in your news releases, you're not getting the picture nor the results.

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Marco Favero's curator insight, November 15, 2014 5:42 AM

aggiungi la tua intuizione ...
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History of the Press Release: Gaining Value from Tactics New and Old

History of the Press Release: Gaining Value from Tactics New and Old | Public Relations & Social Marketing Insight | Scoop.it
From www.outbrain.com - December 23, 2015 1:59 AM

While many find the press release to be an antiquated and now inefficient method of delivering content, the truth is that the press release is far from dead.


There are many audiences online who still rely on press releases as key sources of information.


Be it tradition or its deep roots, they continue to be used, and by more than just public relations (PR) departments. Except nowadays, many different types of press releases serve many different purposes.


But if you’re interested in creating effective and relevant press releases for distribution, you’ll have to understand the history, its evolution in a growing content universe, and all of the options you have available to you.


Consider this a crash course in all things press release...

Jeff Domansky's insight:

If you’re interested in creating effective and relevant press releases for distribution, you’ll have to understand the history, its evolution in a growing content universe, and all of the options you have available to you.

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Marco Favero's curator insight, December 23, 2015 5:45 AM

aggiungere la vostra comprensione ...
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