How Inspirational Leaders Communicate | Fast Company | Public Relations & Social Marketing Insight | Scoop.it

One of the difficulties in understanding how inspirational leaders communicate has been our casual definition of inspiration. Many confuse this word with motivation or operate under the assumption that anyone can "just be inspiring."


Dr. Todd Thrash and Andrew Elliot of Rochester University are two of the leading researchers studying the psychology of inspiration. that there are three distinct stages that an individual will go through in the experience of inspiration: evocation, transcendence, and approach motivation....