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Scoop.it!
From
prdaily
Agencies that promise placements on the Oprah Winfrey Network and ‘The Rachael Ray Show’ in exchange for thousands of dollars don’t represent PR as a whole, but not everyone realizes that. 
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Scoop.it!
Our Los Angeles-based friend, Serena, tipped us off to Time's Editor-at-Large, Harry McCracken. Harry has started posting bad pitches on his Facebook page. And we're glad. But we're betting the agency that sent it would like to send him the above someecard.
Jeff Domansky's insight:
Stupid PR tricks generate bad PR and the kind of coverage you DON'T want for your client or your agency.
Scoop.it!
From
gawker
The public relations industry is a festival of shamelessness in which the most shameless are never shamed. We are here to change that. This is PR Dummies.
Celebrity endorsements are costly. Getting Jennifer Hudson to endorse a product would cost, at minimum, tens of thousands of dollars. Instead, why not just shamelessly drop Jennifer Hudson's name all over your press release, despite the fact that you actually have nothing whatsoever to do with Jennifer Hudson? That'll work. This is one of execrable PR agency 5WPR's favorite tactics....
[Speaking of bad PR...]
Scoop.it!
Keith Zakheim is the president of Beckerman PR, a multimillion-dollar public relations firm in New Jersey. Keith Zakheim is also a big fan of milk. Don't test him!
Below is a real email that Keith Zakheim sent his lazy, selfish, milk-sucking staff yesterday....
PR leadership? Not so much!
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Scoop.it!
In Content Chemistry, there is a story of how a company hired a PR firm to launch their new website. The firm got the site blacklisted. Learn what happened....
Rather than write an original news release, though, the PR firm simply copied the text from the website’s home page and submitted it to the online newswires. Oh yes. They copied the text from the website’s home page as their “news release” (I seriously hate PR people sometimes; more on that here).
What is wrong with people? Can you imagine paying for a PR firm to do that? I’d be furious. But I’d be even more furious when I discovered what happened next. Because the wires automatically post to websites around the globe, within minutes there were more than 1,000 instances of that home page content on the web.
Duplicate content is a big no-no for the Google algorithms, So the site was flagged as likely spam and they blacklisted the domain. Suddenly the website dropped from search results, even when you typed in the exact company name....
Jeff Domansky's insight:
Great lesson and a bad PR, SEO outcome from a lazy PR firm.
Martin (Marty) Smith's curator insight,
February 19, 2013 9:44 AM
What You Don't Know Can Kill Your Website * Stupid is as stupid does. I already have more work than I can handle (just about), but it takes me 5 minutes to know if someone about to mess with your website knows their stuff, so sent me an email (Martin.Smith(at)Atlanticbt.com) and I will be glad to help.
Jeff Domansky's comment,
February 19, 2013 1:22 PM
Marty, this is superb advice! Agencies, freelancers, marketers and PR people take note.
Scoop.it!
Here's a press release and PR fail that provide a double take and a serious lesson for every junior public relations pro.
Unfortunately, it comes from a big agency that should know better.
The headline tells the story: Dismembered bodies and gunned-down landlords: Reminders to screen tenants
[One of the worst news releases you'll ever see - JD]
Scoop.it!
In the annals of 'no frigging clue why I'm in PR, this one is right up there...recounted uproariouslyby The Blogess...
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A sad act by the firm criticized for promising prospects appearances on network shows. Unethical and a poor reflection on many other great PR agencies.