Public Relations & Social Marketing Insight

I’m not a fan of pop-ups. Like most of the Internet world, I find them at best a minor annoyance and at worst a reason to stop reading. I can’t recall a time that I ever signed up for someone’s email newsletter list as the result of a pop-up.

 

I abandon sites when I’m assiduously and repeatedly begged to sign up for an email list. I also get extremely impatient when I’m entirely prevented from reaching someone’s homepage (or content) without first being asked to sign up for an email list—when I’m forcefully diverted to a full-on sales pitch for someone’s whatever-it-is. That always strikes me as incredibly presumptuous—shouldn’t I get to experience you or your content for at least a few seconds before you ask for my email address?

See, I’ve already digressed into how annoying these tactics are! I hope it demonstrates how reticent I’ve been, in all my years of running this site, to place any kind of pop-up that would interrupt the reader’s experience. While I know from experience and reading case studies that pop-ups work, I rarely like how they work. They feel like a trick or a betrayal of some kind. I always figure: If people really like me, then they’ll end up on my list. I only want truly devoted people.

I’ve begun to change my mind, however....