Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How Maggie Haberman and David Fahrenthold accidentally became Trump experts

How Maggie Haberman and David Fahrenthold accidentally became Trump experts | Public Relations & Social Marketing Insight | Scoop.it

Maggie Haberman started working at the New York Times in 2015 — with just one little problem. She didn’t know what she was supposed to be doing there.“

 

I was looking for a lane, so I picked up Trump because nobody seemed very interested in Trump,” Haberman said on the latest episode of Recode Decode, hosted by Kara Swisher. “I knew him and I knew his people.”

 

Just two years later, she’s one of the NYT’s best-known reporters thanks to her coverage of Trump’s campaign and, now, his presidency. But for most of her career, Haberman had dreamed of one day being the Times’ chief New York correspondent, covering the city’s “broken” political system.

 

Speaking with Swisher at the 2017 Texas Tribune Festival, along with Washington Post reporter David Fahrenthold, Haberman said she learned “the number one rule” about Donald Trump while working at the New York Post, which he would call frequently as a “source” of gossip about himself.

 

“In his brain, two things are true,” she said. “No one speaks for him except him, even if he actually has a spokesman, and he believes that facts can be changed so that they can be something other than what you thought they were a day ago.”

Jeff Domansky's insight:

On the latest Recode Decode, the two journalists explain how their careers set them up to cover the Trump Era.

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Astroturfing Reddit is the future of political campaigning

Astroturfing Reddit is the future of political campaigning | Public Relations & Social Marketing Insight | Scoop.it

Earlier this year, Hack PR had a problem. The unorthodox public relations firm had snapped up a new client, a deep-pocketed entrepreneur with political ambitions. Unfortunately, nobody really knew who he was, and the campaign it launched for him failed to convert into any real coverage save for a couple of pieces in the Huffington Post and The Washington Times. They needed another idea.


So, in their words, they hustled.There’s an old Internet joke that says politicians should wear the logos of their donors, much like Nascar drivers wear the logos of their sponsors. Taking inspiration from that, Hack PR pitched the idea to its client that it try and make it law through a California ballot initiative.


But unfortunately, this didn’t pan out either. It wasn’t for lack of trying. The firm took the provocative step of printing a full-sized cutout of everyone in the California Legislature, adorned with the logos of Chevron and AT&T, and other prolific donors. These were left at the steps of the Sacramento State Capital building for all to see. But as before, nada.


Then....

Jeff Domansky's insight:

More and more PR firms and PACs see Reddit as a place to get results. Here's one example.

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What It’s Really Like to Cover Trump

What It’s Really Like to Cover Trump | Public Relations & Social Marketing Insight | Scoop.it

This marks the fourth year in a row that Politico Magazine has surveyed the White House press corps, our annual snapshot of the highs, lows and general chaos of trying to cover the most powerful office on earth. Every administration has its own running fights with the press, but this year the context was different from the start: a new president who gets unparalleled media attention, yet has publicly attacked the press over and over since taking office.


President Donald Trump has called the media “fake news,” the “enemy of the American people,” “dishonest” and much more; he has singled out individual reporters with criticism and name-calling. At the same time, Trump has welcomed multiple outlets into the Oval Office for interviews, makes a point of praising the journalists he likes, and devours print and TV coverage of him and his staff. And in case there was any doubt that this was a new team with a whole new relationship to the media, for the first time (that we know of), someone in the press corps leaked our questions to the administration—and, for the first time, the White House emailed Politico Magazine demanding detailed answers about the survey and how it was conducted. (The answers are in the fine print at the end of this piece.)


So what’s it really like to cover Trump? Does he really treat the media like the “opposition party,” in his adviser Steve Bannon’s words? Finally, how do reporters rate their own coverage of the Trump presidency?...

Jeff Domansky's insight:

Politico's fourth annual survey of the White House press corps. Good reading.

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Here's Why The World's Biggest Brands Are Blacklisting Breitbart

Here's Why The World's Biggest Brands Are Blacklisting Breitbart | Public Relations & Social Marketing Insight | Scoop.it
“Many of our global clients have already requested that we block this site on our activity.”


An employee for the agency described it to BuzzFeed News as a “preventative measure”, as online advertising is assigned to websites algorithmically.
Omnicom handpicks the sites their clients’ ads run on, which is known as a whitelist, whereas ad exchanges or networks such as Google’s typically work on a blacklist where brands specify which sites not to run on.


The email from management added: “If you are running activity through ad networks such as MediaIQ/Regital, Quantcast & RocketFuel it is worth reaching out to your rep and making sure Breitbart is blacklisted and request a URL level site report over the past 30 days which all should be able to provide.”...

Jeff Domansky's insight:

Many global advertisers have blacklisted Breitbart News. Some clicks can hurt your reputation.

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Cover Story: John W. Tomac’s “Liberty’s Flameout” | The New Yorker

Cover Story: John W. Tomac’s “Liberty’s Flameout” | The New Yorker | Public Relations & Social Marketing Insight | Scoop.it

Under more ordinary circumstances, the cover of the issue for February 13 and 20, 2017—our Anniversary Issue, marking ninety-two years—would feature some version of Rea Irvin’s classic image of the monocled dandy Eustace Tilley. This year, as a response to the opening weeks of the Trump Administration, particularly the executive order on immigration, we feature John W. Tomac’s dark, unwelcoming image, “Liberty’s Flameout.” “It used to be that the Statue of Liberty, and her shining torch, was the vision that welcomed new immigrants. And, at the same time, it was the symbol of American values,” Tomac says. “Now it seems that we are turning off the light.”


Here is a slide show of past Anniversary Issue covers....

Jeff Domansky's insight:

Francoise Mouly speaks to the artist John W. Tomac about “Liberty’s Flameout,” his Statue of Liberty-inspired cover for the next issue of The New Yorker.

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The Kind of Comedy That Can Hurt Trump

The Kind of Comedy That Can Hurt Trump | Public Relations & Social Marketing Insight | Scoop.it

But there is a third kind of humor that could ultimately do the most to deflate Trump. Last weekend, in an attempt to explain the new Administration’s insistence on lying about the size of the crowds at Trump’s Inauguration, Kellyanne Conway went on “Meet the Press” to explain that Sean Spicer, the White House press secretary, had been offering “alternative facts.”


Trump’s team knows the political power of a concise, catchy, and easily repeated phrase—and they must recognize, in “alternative facts,” a potential crack in the veneer of Trumpism. The phrase is not simply plainly ridiculous, it’s pathetically so. It’s the kind of thing that an aspiring strongman like Trump himself would never say—he just blusters, pretending, or maybe even believing, that the things he says are the real facts, the only facts. Instead, it’s what the semi-reasonable people who work for him have to come up with in order to serve two masters—Trump on the one hand and reality on the other. “He believes what he believes,” Spicer later said about his boss.

Jeff Domansky's insight:

Ian Crouch on responses to Donald Trump from comedians, including Aziz Ansari and Tim Heidecker.

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Trump Is Making Journalism Great Again

Trump Is Making Journalism Great Again | Public Relations & Social Marketing Insight | Scoop.it

Donald Trump and his forthcoming presidency may be the greatest gift to Washington journalism since the invention of the expense account. His unorthodox approach to politics and governance has vaporized the standard, useful, yet boring script for reporting on a new administration’s doings. At his news conference last week, Trump began the process of washing the press completely out of his fake hair as he castigated CNN and BuzzFeed for reporting on the oppo-research dossier compiled on him. “Fake news,” said the man who has appeared on InfoWars and commended the outlet’s efforts.


Trump’s surrogate Newt Gingrich took to Sean Hannity’s program on Fox to assist in the maiming of the media. Trump and his team “need to go out there and understand they have it in their power to set the terms of this dialogue,” Gingrich said on the Jan. 11 episode. “They can close down the elite press.” Next up came Reince Priebus’announcement that Trump might evict the presidential press corps from the White House for lesser lodging in the adjacent Old Executive Office Building, and Sean Spicer’s admonition that reporters “adhere to a high level of decorum at press briefings and press conferences,” according to a readout of his two-hour summit with the head of the White House Correspondents’ Association. (Or else what, one wonders?)


Now, before the Committee to Protect Journalists throws up the batsign and the rest of us bemoan Trump’s actions as anti-press—which they are—let’s thank the incoming president for simplifying our mission. If Trump’s idea of a news conference is to spank the press, if his lieutenants believe the press needs shutting down, if his chief of staff wants to speculate about moving the White House press scrum off the premises, perhaps reporters ought to take the hint and prepare to cover his administration on their own terms. Instead of relying exclusively on the traditional skills of political reporting, the carriers of press cards ought to start thinking of covering Trump’s Washington like a war zone, where conflict follows conflict, where the fog prevents the collection of reliable information directly from the combatants, where the assignment is a matter of life or death....

Jeff Domansky's insight:

In his own way, Trump has set journalism free.

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Fake news is a convenient scapegoat, but the big 2016 problem was the real news

Fake news is a convenient scapegoat, but the big 2016 problem was the real news | Public Relations & Social Marketing Insight | Scoop.it

Speaking in early December at a ceremony to honor Harry Reid’s retirement from the US Senate, Hillary Clinton took aim at a target that would have been totally unfamiliar to audiences as recently as the summer of 2016: fake news.


She spoke of “an epidemic” of the stuff that has “flooded social media” over the past year and “can have real-world consequences.”


This was reported largely as commentary on the Pizzagate conspiracy theory, which had recently led to an alarming armed standoff at DC’s Comet Ping Pong restaurant. But it was also pretty clearly an allusion to her own recently failed presidential campaign, especially because she spoke favorably of the idea of bipartisan legislation to curb foreign propaganda news, arguing that “it is imperative that leaders in both the private and public sector step up to protect our democracy and innocent lives.”...

Jeff Domansky's insight:

You can’t blame Macedonian teens for disastrously email-centric coverage. Fake news has always been a social media reality. We just haven't figured out how to deal with it. My 2017 prediction? Mainstream media will flail helplessly against fake news again in 2017.

rodrick rajive lal's curator insight, December 20, 2016 10:46 PM
Fake news has been used to boost TRP ratings and sales of newspapers in the vernacular languages in India. 2016 will be marked as the year when Fake News ruled the roost! The problem with Fake News is that there is a grave danger of people beginning to believe in it. While no doubt, Fake News can be the latest tool for lampooning specific people, its partisan nature might also whip up communal tension. In a society that is getting fragmented, Fake News could only be Bad News! 
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Information Overload | Pew Research

Information Overload | Pew Research | Public Relations & Social Marketing Insight | Scoop.it

A new Pew Research Center survey finds that, for the most part, the large majority of Americans do not feel that information overload is a problem for them. Some 20% say they feel overloaded by information, a decline from the 27% figure from a decade ago, while 77% say they like having so much information at their fingertips.


Two-thirds (67%) say that having more information at their disposals actually helps to simplify their lives.


The survey shows that most Americans are comfortable with their abilities to cope with information flows in their day-to-day lives. Moreover, those who own more devices are also the ones who feel more on top of the data and media flows in their lives.


Those who are more likely to feel information overload have less technology and are poorer, less well-educated and older....

Jeff Domansky's insight:

New Pew research says the majority don't feel information overload and most feel able to tell facts from fake news. There are two possible conclusions about the election.

 

The data show those overwhelmed most are older, disadvantaged, etc. In other words, the voter majority. The young voters, supposedly less overwhelmed, didn't vote.

 

The second conclusion is that the voters all did know what they were doing and said damn the torpedoes and flipped the bird at DC even if they knew Trump was llying. I'm not sure either is a great signal but the US has four years to find out. Meanwhile, the Tweeter-in-Chief continues to attack people who disagree with him or who fact check his lies.

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The post-truth world of the Trump administration is scarier than you think

The post-truth world of the Trump administration is scarier than you think | Public Relations & Social Marketing Insight | Scoop.it

You may think you are prepared for a post-truth world, in which political appeals to emotion count for more than statements of verifiable fact.


But now it’s time to cross another bridge — into a world withoutfacts. Or, more precisely, where facts do not matter a whit.


On live radio Wednesday morning, Scottie Nell Hughes sounded breezy as she drove a stake into the heart of knowable reality:


“There’s no such thing, unfortunately, anymore, of facts,” she declared on “The Diane Rehm Show.”


Hughes, a frequent surrogate for President-elect Donald Trump and a paid commentator for CNN during the campaign, kept defending that assertion, although not with much clarity of expression.


Rehm had pressed her about Trump’s recent evidence-free assertion on Twitter that he, not Hillary Clinton, would have won the popular vote if millions of immigrants had not voted illegally....

Jeff Domansky's insight:

The president-elect’s inner circle is now utterly dismissing the existence of facts. Welcome to 1984! Recommended reading! 9/10

weighingequuleus1's curator insight, December 7, 2016 4:54 AM

well

Jayme Soulati's curator insight, December 7, 2016 8:19 AM
We'll never stop talking about this topic. #Textbook warfare.
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Newsweek recalls 125,000 copies of its souvenir Madam President issue

Newsweek recalls 125,000 copies of its souvenir Madam President issue | Public Relations & Social Marketing Insight | Scoop.it

Everyone from pollsters to pundits got the result of the US presidential election wrong.

But few can have made it in such an expensive manner.

Newsweek and a partner that prints up special commemorative issues has been forced into an embarrassing recall, after it sent out 125,000 copies of its Madam President issue designed to celebrate Hillary Clinton's win....

Jeff Domansky's insight:

Shades of Dewey beats Truman?

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The giant vacuum cleaner that can suck pollution out of the sky

The giant vacuum cleaner that can suck pollution out of the sky | Public Relations & Social Marketing Insight | Scoop.it

The Dutch inventors say that their machine can filter 95% of ultra-fine particles and 100% of fine particles out of the air. It cleans 80,000 m³ of air per hour within a 300-meter radius and up to a height of 7km.

 

"It's a large industrial filter about 8 metres long, made of steel ... placed basically on top of buildings and it works like a big vacuum cleaner," said Henk Boersen, a spokesman for the Envinity Group, which unveiled the system at an energy conference in Amsterdam.“ A large column of air will pass through the filter and come out clear,” Boersen told AFP at the conference.

 

The Envinity Group is a tech start-up that aims to improve the future for people, animals and the environment in a sustainable manner. Many businesses and countries are already interested in the cleaner, according to the group....

Jeff Domansky's insight:

Meet the giant vacuum cleaner designed to filter out the fine and ultra fine pollution particles linked to early deaths. Just for fun, let let me try this idea: we plug in the giant filter to run with power that creates pollution to run the filter that cleans the air that the filter cleans powered by electricity... I think you get the joke.

 

Let's hope it has a giant net benefit in greenhouse gas terms.

 

Of course, the White House won't need one now. Because the President-Elect says it's a "hoax" and "created by and for the Chinese in order to make U.S. manufacturing non-competitive."

 

The irony is a climate change infrastructure initiative could create millions of high paying jobs.

 

When the new POTUS visits China to rip up the trade deal, he's better bring along a surgical mask to wear like millions of Beijing residents. The air there is brown, nasty and harmful to your lungs.

rodrick rajive lal's curator insight, November 14, 2016 1:05 AM
We need exactly the kind of machine mentioned in this write up ! In fact New Delhi which has been hit by high levels of pollution would be an ideal testing ground for the giant vacuum cleaner that can suck pollution out of the air!
Jade Moore's curator insight, November 15, 2016 1:01 PM
With global warming becoming more of an issue now than it has ever before due to the amount of pollution that we are constantly pumping into the air on a daily basis. There are more pollutants being added to the air supply than there are plants, trees and other air purifying methods to clean it. There is a new invention from The Envinity Group that can aim to change the air quality in large cities. They are large industrial filtrating systems that can be placed on the tops of buildings that filter most of the pollutants out of the air.
Nathan Waterhouse's curator insight, November 24, 2016 5:06 AM
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While You Were Offline: Want a Preview of Trump’s America? Watch Twitter

While You Were Offline: Want a Preview of Trump’s America? Watch Twitter | Public Relations & Social Marketing Insight | Scoop.it
IN CASE YOU didn’t notice, there was a presidential election this week. Just kidding—there was no way you could have failed to notice that, even if you wanted to. By the time President-elect Donald Trump’s victory became imminent Tuesday night, it was already the subject dominating everything, online and off, as the Internet (and everyone else) started reacting to the outcome. Days later, that’s still the case. Here are some of the conversations you might have missed over the past few days.
Jeff Domansky's insight:

The US presidential election dominated the Internet this week. (Obviously.) Here's everything that went down on Twitter on Day 1. It's a poignant and powerful reminder that Trump is going to be President of all Americans regardless of race or religion. Recommended reading.

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Justin Trudeau: Is the Canadian Prime Minister the Free World's Best Hope?

Justin Trudeau: Is the Canadian Prime Minister the Free World's Best Hope? | Public Relations & Social Marketing Insight | Scoop.it

Let's begin by synchronizing our watches. We are in the Eastern time zone.

The legislative session is over, and Canadian Prime Minister Justin Trudeau is about to give his wrap-up press conference. The reporters trudge into the gallery, grumbling, as reporters like to do, about traffic and editors. Someone gives the "10 seconds" signal, and Trudeau strides to the podium. He gives a nod and starts ticking off his accomplishments. The first is self-praise for cutting taxes on the middle class and raising them on the one percent. "We've given nine out of 10 families more money each month to help with the costs of raising their kids," Trudeau says.

Justin Trudeau introduced a bill that would make marijuana legal – but what will that look like, and what will it mean for the U.S.?
It's strange to witness: He speaks in a modulated, indoor voice. His dark hair is a color found in nature. At home, there is a glamorous wife and three photogenic children, still not old enough to warm his seat at next week's G-20 summit or be involved in an espionage scandal.

 

When Trudeau moves on to his feminist bona fides (women and minorities make up more than half of his Cabinet), he pauses for a moment, but does not lose his train of thought. His words are coherent and will not need to be run through Google Translate when he is done (except if you want to translate his French into English)....

Jeff Domansky's insight:

Oh Canada...

rodrick rajive lal's curator insight, July 27, 2017 12:46 AM
In Trudeau, we might have that elusive Icon, a figurehead that the common man can identify with. Leaders today are larger than life, lionised icons in their own rights who somehow seem to be demi-gods that are not approachable. The take away for future leaders and figureheads would be for them to be their authentic selves, without pretences, and they should be approachable. People connect with those who are like them, ordinary, down to Earth, and authentic selves. Those who are on pedestals will never connect fully with the masses!
 
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This Infographic Shows How Trump Is Absolutely Driving Media Twitter

This Infographic Shows How Trump Is Absolutely Driving Media Twitter | Public Relations & Social Marketing Insight | Scoop.it

Political viewers of all stripes have been inundated with news about President Donald Trump, whose immigration policies and potential ties to Russia have sparked controversy while his tweets routinely set digital chatter ablaze. Socialbakers just wrapped up eight months of research, looking at Twitter consumption around Trump-related subjects in six countries and offering eye-opening insights into just how immersed consumers have become in all things Donald.


"Audiences are tuning in more, but polarization means you’re seeing a lot of negative reactions to political statements,” noted Moses Velasco, chief product evangelist at the Prague, Czech Republic-based tech agency.


Despite the raw, public discourse, media brands have undoubtedly benefitted: CNN, Fox News and MSNBC saw double-digit TV ratings gains in May, while subscriptions for The Washington Post and The New York Times have jumped considerably.


Here, Socialbakers’ statistics spotlight the impact of Trump’s Twitter. (And if you keep scrolling past the infographic, you will see a video with SocialBakers founder Jan Rezab analyzing the data.)...

Jeff Domansky's insight:

Here’s a detailed look inside 783,000 tweets worldwide and the Trump effect.

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It's A Golden Age For Magazine Covers

It's A Golden Age For Magazine Covers | Public Relations & Social Marketing Insight | Scoop.it

The 2016 election and new administration come accompanied by a renaissance of political image-making: The release of new cover art by magazines like Der Spiegel and Time are met with thousands of shares and retweets. Each photograph and illustration is analyzed and picked apart by commentators. And fomenting all of this is a protest movement with a flair for signage that remixes, reappropriates, and borrows the work of these artists.

Not since George Lois's iconic work for Esquire in the '60s has cover art enjoyed so much popular and critical success. It’s a fascinating time to be an illustrator, designer, or painter working on political subjects. Co.Design asked some of the voices and pens behind today’s iconic cover art about their work—and what’s changed in the past three months....

Jeff Domansky's insight:

The new administration has provided the mother lode of ideas for magazine covers, political cartoons and cable TV news programming.

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John Oliver Is Educating Trump on Major Issues With DC Ad Buy on Morning Cable News Shows

John Oliver Is Educating Trump on Major Issues With DC Ad Buy on Morning Cable News Shows | Public Relations & Social Marketing Insight | Scoop.it

Several people have figured out that the best way to get a message to President Trump is to do so via a TV program he is likely to watch, but no one has gone to the lengths that John Oliver has to get a television-based message to the president.

On Sunday’s Last Week Tonight with John Oliver, the first new episode since Trump’s inauguration, Oliver revealed that his show has arranged to run a Trump-targeted ad locally in the Washington D.C. market on all three cable news shows Monday morning, between 8:30 a.m. and 9 a.m.

Oliver made the announcement during a segment on the show called “Trump vs. Truth,” about Trump’s reliance on information gleaned from dubious and often false outlets like Brietbart and Infowars, and his alarming tendency to lie about easily-debunked topics such as his inauguration crowd size, much as he did for a decade about the ratings for his NBC series, Celebrity Apprentice....

Jeff Domansky's insight:

John Oliver is onto an interesting way to reach out to POTUS.

Annaliese Vorhees's curator insight, February 14, 2017 12:04 PM
I love that the goal here is to EDUCATE our president. It seems like an issue that we need to, but I love the idea. 
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Trump Reaches Majority Disapproval In Record Time

Trump Reaches Majority Disapproval In Record Time | Public Relations & Social Marketing Insight | Scoop.it

All modern American presidents have seen their disapproval rating surpass the 50 percent mark at some stage after taking office. Some reached that milestone faster than others but generally, it took all of them hundreds of days to do so. George Bush senior lasted an impressive 1,336 days before he hit 50 percent disapproval in Gallup's polls while Bill Clinton lasted 573 days before reaching majority disapproval. As a result of the federal debt crisis, Barack Obama passed the 50 percent mark 936 days into his presidency.

Donald Trump has reached majority disapproval in record time, just 8 days. When he entered office, an initial poll from Gallup showed that 45 percent of Americans approved of him, 45 disapproved and 10 percent were undecided. In his first week, he announced construction of the border wall, halted immigration from seven countries, gutted the Affordable Care Act and reversed U.S abortion policy, pushing his disapproval rating to 51 percent, according to a Gallup poll released on January 28....

Jeff Domansky's insight:

Here's some alternate facts for POTUS to consider.

Stacey Durnin's curator insight, February 3, 2017 10:56 AM
Based on facty-facts? or Alternative-facts? Who the hell knows anymore. 
1
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Data Proves It: Trump Has the Emotional Maturity of a Toddler

Data Proves It: Trump Has the Emotional Maturity of a Toddler | Public Relations & Social Marketing Insight | Scoop.it

Donald Trump doesn’t always speak with proper grammar. And he doesn’t always speak with facts. But he does speak with two other powerful tools: anger, and even more so, volatility.

The data visualization firm Periscopic lays it out in a new data visualization called On The Trump Emoto-Coaster. "If it felt like you were on an emotional roller coaster during this past Presidential election, just look at what was happening to Donald Trump," the team writes. "As shown in 10 of the major speeches he gave from July through December, there’s a rise and fall of intense emotion." As Trevor Noah so cuttingly put it last year, Trump has the unmodulated mentality of a toddler....

Jeff Domansky's insight:

Face-tracking algorithms and data visualization reveal that Trump speeches take us on an emotional roller coaster. This is a fascinating analysis regardless of your politics or personal opinion.

Vanessa Ong Li Wen's comment, January 21, 2017 12:12 PM
Even data has proven that Trump speeches take on an emotional roller coaster. Much like what many critics and analysts have predicted for the years to come under the leadership of Mr Donald Trump, just like the latter's speeches, America and the rest of the world will sure have to experience the votality and unpredictability that Trump brings with him. The world is in for a ride.
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A hellscape of lies and distorted reality awaits journalists covering President Trump | Washington Post

A hellscape of lies and distorted reality awaits journalists covering President Trump | Washington Post | Public Relations & Social Marketing Insight | Scoop.it

What can this small chapter tell us about what’s to come?


That Trump will be what columnist Frida Ghitis of the Miami Herald calls “the gaslighter in chief” — that he will pull out all the stops to make people think that they should believe him, not their own eyes. (“Gaslighting” is a reference to the 1940s movie in which a manipulative husband psychologically abuses his wife by denying the reality that the gaslights in their home are growing dimmer and dimmer.)


“The techniques,” Ghitis wrote, “include saying and doing things and then denying it, blaming others for misunderstanding, disparaging their concerns as oversensitivity, claiming outrageous statements were jokes or misunderstandings, and other forms of twilighting the truth.”...

Jeff Domansky's insight:

Margaret William writes that the past tells us plenty about what to expect from the ‘gaslighter in chief.’ You can add twilighting to the list of terms you need to know in the fake news future.

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How To Handle Your Favorite Brand's Bad PR

How To Handle Your Favorite Brand's Bad PR | Public Relations & Social Marketing Insight | Scoop.it

Like our favorite celebrities, brands aren’t perfect.  Bad PR is a part of life because people aren’t perfect and the companies they run follow suit.  Recently New Balance became the first company to publicly back Donald Trump, a very divisive figure for reasons you would have to be sleeping under a rock to not know already.  


Priding themselves on being a brand that develops their products on American soil, New Balance saw Trump’s election as an opportunity for business growth and one that would bring more jobs to Americans.  However, that is their opinion and not some universal truth.


Politics is a tricky place for a brand to choose sides when there are so many issues that people take seriously.  Thousands of sneakerheads were outraged at New Balance’s political stance. So outraged that they denounced their love for the brand all over social media by literally posting pictures of them throwing the sneakers away and burning them.  Things really spiraled out of control when neo-nazis procclaimed the sneaker to be the official sneaker of white people.  Yes, that really happened.  


Obviously publicly backing a divisive president-elect has some serious downsides with the public, so what do we do as consumers after our favorite brands choose to do something against our personal values?...

Jeff Domansky's insight:

The election of Donald Trump has shown that politics and brand marketing are bad bedfellows.

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10 Ways the Media and Tech Industry Helped Create Donald Trump | MediaShift

10 Ways the Media and Tech Industry Helped Create Donald Trump | MediaShift | Public Relations & Social Marketing Insight | Scoop.it

Three weeks after Donald Trump won a historic victory to become the 45th president of the United States, the media postmortems continue.

 

In particular, the role played by the media and technology industries is coming under heavy scrutiny in the press, with Facebook’s role in the rise of fake news currently enjoying considerable coverage.

 

This represents a shift from earlier in the campaign, when the volume of media airtime given to Trump was often held culpable for “The Apprentice” star’s political ascendancy.

 

In truth, a Trump presidency is – in part – a reflection of the status and evolution of the media and tech industries in 2016. Here are 10 ways that they combined to help Trump capture the White House in a manner not previously possible. Without them, Trump might not have stood a chance....

Jeff Domansky's insight:

More insight into the Trump election win .Why? How? Who done it?

DigitalDimension's curator insight, December 7, 2016 12:29 PM
10 maneras en que los medios y la industria de la tecnología ayudaron a crear a Donald Trump
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Difficult questions about "A message from MIT's faculty" - without bullshit

Difficult questions about "A message from MIT's faculty" - without bullshit | Public Relations & Social Marketing Insight | Scoop.it

Some MIT faculty, led by Roger Levy and Nancy Kanwisher, posted a short message regarding what they believe in the wake of Donald Trump’s election. More than 400 faculty have now signed it.

 

As an MIT alumnus, I read this statement and wondered about the platitudes it contains: why make this statement, and why ask faculty to sign it? The answers may make you uneasy.


The platitudes in this statement are problematic
The 233-word statement is well-written and direct — it’s free of jargon, passive voice, and weasel words. If you think only about the words, it seems clear and effective. But its filled with platitudes nobody disagrees with. The fact that these faculty need to make statements of this kind says a lot about them, and the times we live in. I’ve appended my comments in italic....

Jeff Domansky's insight:

Josh Bernoff has a thoughtful post about politics, public affairs and messaging.

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Trump supporters call to boycott Pepsi over comments the CEO never made

Trump supporters call to boycott Pepsi over comments the CEO never made | Public Relations & Social Marketing Insight | Scoop.it

The President-elect's supporters are threatening to boycott Pepsi (PEP) over fabricated statements circulating on social media. Twitter users, many citing debunked news articles, claim PepsiCo (PEP) CEO Indra Nooyi told Trump fans to "take their business elsewhere.

 

"Sites designed to trick people, including Truthfeed and Gateway Pundit, published the fake quote while encouraging readers to stop buying Pepsi's products. Gateway Pundit also incorrectly claimed PepsiCo's stock plunged 5% because of the comment that Nooyi never actually made.

 

Nooyi never told Trump's supporters that Pepsi doesn't want their business and she even congratulated the president-elect on his victory. But she condemned the ugly rhetoric of the campaign....

Jeff Domansky's insight:

Donald Trump's supporters are threatening to boycott Pepsi after fake comments from the CEO circulated on social media. More pain from the toxic brew when politics and marketing mix.

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The polls didn't fail. We just chose to ignore the math

The polls didn't fail. We just chose to ignore the math | Public Relations & Social Marketing Insight | Scoop.it

There’s a lot of talk right now that polling failed. But Trump’s win was hardly an unpredictable “black swan” event. All the evidence was there, if you knew how to read it.In fact, the polls did ok, 2016 was not even a particularly large miss by historical standards.

 

Most states ended up within the polling margin of error, and the more careful forecasts only gave Clinton a 70 percent chance. By the last week before the election, a Trump victory was twice as likely as losing a game of Russian Roulette.

 

Yet the most optimistic predictions gave Clinton a 90 percent chance, because they missed a fundamental fact: polling errors tend to affect many states at once, and in the same direction.

 

To understand the vast gulf between 70 percent and 90 percent it helps to convert probabilities to odds, the ratio of chances to win against chances to lose. A 50% chance is a coin flip, or 1:1 odds. A 66% chance – around where FiveThirtyEight’s put Clinton the last week before the election – is 66:33 or 2:1 odds. If you roll that die, it shouldn’t be surprising when it comes up red....

Jeff Domansky's insight:

A rationalization, an excuse and an explanation all wrapped up in one post on how the polls actually weren't wrong, people were. Do you buy it?

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