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When you are marketing a variety of products to 170 different countries, content production time is of the essence.
With this in mind, Heineken partnered with Grip, an online platform that automates the production of visual content for physical goods, for a beta test for its first solution Still Shots.
Grip processes photo input and generates virtual version of the product (like a beer bottle) that can be edited, manipulated, and downloaded for use...
How an online platform that automates the production of visual content for physical goods helped the beer brand cut down on content production time. Great marketing problem solved.