Public Relations & Social Marketing Insight

You can use colour, type, written tone, and so many more visual and written elements as building blocks that can add up to form a complete brand that reflects you.

So, whether you’re a designer, an illustrator, a small business owner, or anything in between, branding yourself is a fantastic way to signal to future clients and employers “Hey! This is who I am”.

To bookmark after you’ve finished reading, here’s a quick checklist to base your personal branding on. Now, let’s discuss 10 simple steps you can take to build your very own personal brand image right now....

Search engine optimization experts share tips and tools to help you manage your company's online reputation.

A handful of companies offer free and paid online reputation management services for consumers and businesses, including  Reputation.com and Brand Yourself. In addition to using these services, or in lieu of them, both small and midsize businesses and enterprise digital marketers can take strategic steps to ensure their companies' online reputations are solid.

The following 15 tips and eight tools are all valuable and effective ways to help manage your organization's corporate reputation online....

Ever Googled yourself? What did you see? Did you like your web “you”?

That’s the only way some people see you today in a digital world.

You are defined by your online content, brand and persona. Sometimes a personal branding focus can be seen as an overt attempt of self promotion.

In crowded job market and a competitive business world some packaging and promotion is essential.

Seventy-seven percent of B2B buyers said they speak with a salesperson only after they’ve performed independent research online.

More than 50% of decision-makers have eliminated a vendor from consideration based on information they found online.

With this many eyes watching, it pays to build your personal brand in the most effective way.

I’ve had success with growing my personal brand because of careful planning. I had things ready to go before I started promoting myself.

Here are the things you’ll need to have in place as you work to develop your personal brand....

We all know that social media plays a huge part in building and boosting your personal brand in the digital world, but do you feel lost sometimes with all the different social media channels and are not sure where to start?

There are tools that can help!Here are 9 cost-efficient social media tools that we recommend to help make your personal branding efforts easier.....

So why has the quest for transparency become the new normal?

“You can blame our increasingly fake and intentionally staged world,” said James H. Gilmore, a marketing trends forecaster and co-author of “Authenticity,” in an interview with CMO.com. “Authenticity has become the dominant lens through which consumers decide to buy something, just as quality and price were previously.”

Credit these six reasons why candor in marketing not only won’t go away, but is more important than ever....