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Organizations which take the time to cultivate and support thought leaders, giving them an online channel or outlet to enable their participation on a community, blog or other social channel, often reap the benefits of their efforts threefold. Especially in the B2B world, clients depend on their suppliers to be experts. What better way to showcase expertise than through online thought leadership?...
Vanessa DiMauro discusses Owned and Earned Media – The Online Trophy Shelf.