Public Relations & Social Marketing Insight

Recently Justin Winter wrote an article on this blog with some tips on how he grew his e-commerce candle business to $1M in revenue.  It’s a great story from a guy who’s doing the right things!In his final tip, he recommends that you “dive into conversion rate optimization and take note from the people already doing this right. No reinvention, just adaption and iteration will get you there.”

So, as Founder of WiderFunnel (where we’ve run thousands of A/B tests since 2007), I’m here to show you steps you can take to make his tip a reality.Let’s look at an example of how this process worked for one SaaS startup, Expensify, and how you can do it too....