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If desktop search is the first trillion, and mobile search is the second trillion, where will we find the third trillion?
Well, for a start, there is some growth still to come even in searches like those that people are already doing even in the most mature markets - the best argument I have for that is this chart which shows the growth of e-commerce, and how all of Amazon’s growth fits into around 8% of the total retail market. Just as e-commerce has further to go, so there is still untapped search demand.
But that’s going to be slow going - it’s not going to add a trillion / year any time soon.
So what might?
Well, my theory is that it’s going to come from searches people aren’t doing yet.
Here’s some data and evidence...
As a content marketer, here's a powerful statistic you need to consider: 39% of searchers needs were not met! Start there with your plans for content marketing.