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Scoop.it!
So why has the quest for transparency become the new normal? “You can blame our increasingly fake and intentionally staged world,” said James H. Gilmore, a marketing trends forecaster and co-author of “Authenticity,” in an interview with CMO.com. “Authenticity has become the dominant lens through which consumers decide to buy something, just as quality and price were previously.” Credit these six reasons why candor in marketing not only won’t go away, but is more important than ever....
Jeff Domansky's insight:
Transparency rules. Without it, your personal brand is at risk. 
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Scoop.it!
Reviews are no joke over at Yelp headquarters. The local discovery platform averages 108 million monthly unique visitors who visit the service to discover businesses and make spending choices. Most of these visitors also take a gander at the consumer reviews left on business pages. After all, user-generated content has proven to be a big influencer in consumers’ purchasing decisions. For this reason, Yelp is expanding its review functionality to mobile devices and heating up its battle against fraudulent reviews....
Jeff Domansky's insight:
Yelp ups the ante and it's important to keep an eye on it for potential negative and positive reviews.
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Be unique. The digital world needs it.