Public Relations & Social Marketing Insight

Inbound marketing consists of a lot of interconnected parts. You need all of the pieces of the puzzle to see the greatest results. Due to lack of time or knowledge, many companies tend to focus on only one or two aspects of inbound marketing. But to really be effective, you should be using a multi-pronged approach that includes a wide variety of strategies.Here are five powerful strategies that you might not be using—but should be....

Back in the day, omni-channel marketing was really easy. It was a simpler time when people didn’t have “nomophobia” (google it), and the number of channels marketers had to interact with consumers on was limited. But today’s screen-addicted, always scrolling, peer review-obeying consumers have pushed advertising and marketing into a digital explosion of touch-points. The fall-out of that digital explosion is what’s now known as “omni-channel marketing” or, in other words, being quite literally everywhere your consumers is.

Do a Google image search for “omni-channel” and you’re guaranteed to find pages of graphics all depicting a buyer in the center encircled by every channel that a marketer can possibly reach that buyer in. Obviously showing up on every channel is going to create awareness, but it’s not likely going to be the reason a consumer makes a purchase. According to MyBuys’ Personalization Consumer Survey, coordinating messages across channels increases the performance of those channels and the experience of the customer. But sadly, Experian reports that only a small fraction of brands are executing omni-channel communications informed by a single view of the customer....

The vision of being consistently relevant in real-time is what customers want and expect, but to execute on that vision can feel overwhelming, just looking at the ever-growing web of possible touch-points for a customer and how to connect them. Here are three ways to avoid feeling overwhelmed, and instead, just get started!