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Curated by Jeff Domansky
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Three ways tech is reinventing a surprising sector

Three ways tech is reinventing a surprising sector | Public Relations & Social Marketing Insight | Scoop.it
From techcrunch.com - May 15, 2016 7:20 PM

More than 1 million users. Sixteen billion monthly page views. Ninety-nine percent user engagement.

If these sound like stats from tech companies, you’re right. Except these tech companies are nonprofits.

In Steve Case’s new book, The Third Wave, he argues that this next generation of the Internet will transform major industry sectors and become integrated into everything we do. We are already seeing the tremendous impact of software and the Internet transform one of the least discussed areas — the nonprofit sector.

With the growing ubiquity of mobile phones and the Internet, combined with plummeting connectivity costs and, in some cases, free infrastructure, it’s not surprising that organizations focused on scaling impact are integrating technology into the core of their solution. But you may be surprised to hear how deep technology’s impact has already been on the nonprofit sector....

Jeff Domansky's insight:

Technology is having a surprisingly big impact on nonprofits.

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Inbound Marketing and Non Profits | Social Media Today

Inbound Marketing and Non Profits | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it
From socialmediatoday.com - July 1, 2013 2:23 AM

An exciting announcement came out of HubSpot last week that's got the inbound world buzzing. As you can see in the promotional video below, HubSpot is partnering with charity: water, "a non-profit organization bringing clean and safe drinking water to people in developing nations.” HubSpot is helping charity: water use the principles of inbound marketing to further spread the non-profit’s mission. Pretty cool, right? This is one thing I don’t hear discussed a lot in the marketing world - effective and strategic marketing tactics for non-profits. This new partnership got me thinking about it, and after looking through HubSpot’s fundamental inbound marketing principles, it became apparent how this practice philosophically and logically complements non-profit work.Here are three reasons why non-profits should take a nod from charity: water and look to inbound marketing tactics to spread their mission and accomplish their work....

Jeff Domansky's insight:

Three great reasons why inbound marketing matters for nonprofits.

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Gaby Bezilla's curator insight, July 1, 2013 1:47 PM

Charity: Water and HubSpot doing big things
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Noble Edge Effect- Products of Caring Companies Seen as Superior

Noble Edge Effect- Products of Caring Companies Seen as Superior | Public Relations & Social Marketing Insight | Scoop.it
From coglode.com - April 14, 2015 3:12 AM

Products of caring companies are seen as superior


New research just released shows that corporate social goodwill can elevate a company’s profits by improving consumers’ perceptions of its products, but only when it’s seen as genuine.[Chernev, Alexander and Sean Blair (2015), “Doing Well by Doing Good: The Benevolent Halo of Social Goodwill” Journal of Consumer Research Summary]


New research shows that social goodwill increases the perceived quality of your products


Your products will only be perceived as better when your Social Responsibility Policies are motivated by an authentic values-led strategy, rather than thinly-veiled self-interest and hopeful publicity...

Jeff Domansky's insight:

This research should encourage nonprofits & motivate caring companies to benefit from the "noble edge effect."

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