So these young men and women, who are highly savvy when it comes to new media, and how to spread news using it, had no idea that you can buy space for a personal announcement in a print product and its online equivalents.
I suspected that they'd see me as a media dinosaur for feeling it was important to mark such an important life event in print. But they didn't. In fact, they all thought it was really cool.
So Bea hung fire on the Facebook update until The Times announcement was published, and then did a screen grab from The Times iPad app that became her Facebook post. Then she bought five copies of the paper.
Of course, many more people saw that Facebook announcement than heard of the engagement from The Times.
But I learned that it really mattered to these new-media natives that the first announcement came in the paper-of-record environment of the Times....
Old media still works, that is print media at least in the form of printed newspapers, billboards and hoardings, banners and leaflets. It might be surprising for many to know that information technology has yet to reach millions of people in rural areas, and many developing countries. The old world charm of seeing a marriage announcement in a newspaper beats anything that appears on electronic media. In many cases, the hard copy of a document is better than the soft copy!