Printing Summit 2013: How compact is compact? - WAN-IFRA | Public Relations & Social Marketing Insight | Scoop.it

If the newspaper is to survive, does it become miniscule? That’s the prediction from a Dutch designer and printer, who unveiled two new takes on really tiny newspapers at the World Printing Summit on Tuesday.

 

One prototype is a single broadsheet page, folded and refolded until it is A5 size. You open it, piece by piece, like an unfolding paper flower, to read all the content. The other version is two broadsheet pages, folded down to A4 size.

 

Designer Koos Staal thinks these are logical designs – newspapers have been reducing size since the tabloid revolution began in 2003. But a tabloid really isn’t that small. “If you wanted to read it all, it would take three hours,” he says....