Your new post is loading...
...The survey identified the social media sites with the most consumer awareness, as well as the appeal of those sites. Following are the sites with the highest awareness, the percentage of people who found each appealing as well as the estimated number of users.
When asked to rate the trustworthiness of media brands, on average consumers found traditional media brands (broadcast, cable and print) more than twice as trustworthy as social media brand....
Not sure what to make of this study. Traditional media is far more trusted than social media. Hmmm, by whom? Needs closer look but should appeal to PR people.